Key Takeaways:
- Amazon is now part of the YouTube Shopping Affiliate Program.
- Eligible U.S. creators can tag Amazon products directly on YouTube.
- Product tagging is available for long-form videos and livestreams.
- Viewers can more easily discover and shop for products creators recommend.
- Creators can earn through affiliate product recommendations.
YouTube Shopping Adds Amazon Products
Good news for YouTube content creators. Amazon is now part of the YouTube Shopping Affiliate Program. Eligible creators in the U.S. can tag Amazon products directly in their YouTube content, giving viewers an easier way to shop for products they see and trust.
Creators can now tag Amazon products across long-form videos and livestreams. This makes product recommendations easier to find and gives viewers a simpler way to buy products from the creators they follow. It gives creators another way to earn beyond ad revenue.
What This Means for Creators
The main benefit is a simpler buying journey. Instead of asking viewers to search for a product separately, creators can tag it in their content. Viewers can then find the product while watching the video.
Who Can Tag Amazon Products on YouTube?
To use it and earn commissions, creators need to:
- Be enrolled in the YouTube Partner Program (YPP).
- Be enrolled in the YouTube Shopping Affiliate Program in the U.S.
- Have an active Amazon Influencer Program or Amazon Associates Program account in good standing.
- Link their Amazon account to their YouTube channel.
Creators who are already eligible for YouTube Shopping can join through YouTube Studio. They can go to Earn, find the YouTube Shopping affiliate program, and select Join now. After joining, they can link their Amazon account and start tagging eligible Amazon products in their content. YouTube also says creators can see their overall daily Amazon earnings, clicks, and sales in YouTube Studio.
Final Thoughts
Adding Amazon gives eligible U.S. creators another way to connect their content with products their audiences may want to buy. For creators already using YouTube Shopping, tagging Amazon products can make product recommendations more useful and easier for viewers to act on.
