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Goal
Achieve your desired goal!
We promote campaigns through Google Adwords, which helps you to get more subscribers & engagement on your channel.
VeeFly isn’t just a YouTube marketing service–we’re your creative partner, helping you scale your YT channel by using data-driven promotional strategies that get views and engagement on your videos. Get started with YouTube Video promotions and make your creator journey more rewarding.
Channel Promotion
VeeFly vs Competitors
Youtube Promotion
Goal
Achieve your desired goal!
We promote campaigns through Google Adwords, which helps you to get more subscribers & engagement on your channel.
VeeFly isn’t just a YouTube marketing service–we’re your creative partner, helping you scale your YT channel by using data-driven promotional strategies that get views and engagement on your videos. Get started with YouTube Video promotions and make your creator journey more rewarding.
Channel Promotion
VeeFly vs Competitors
Youtube Promotion
WELCOME OFFER! Get 50% Extra Views On Your First Campaign with VeeFly. Use Promo Code - FIRST50
Get Started
WELCOME OFFER! Get 50% Extra Views On Your First Campaign with VeeFly. Use Promo Code - FIRST50
Get Started
A YouTube channel audit is a detailed exercise comprising 10 steps that provides an overview of facets such as branding, subject matter, target audience, and search potential. The checklist provides detailed insights into what helps, what hinders growth, and which steps should come first
✓ No password required
✓ Real, niche-matched audiences
✓ Live within 12-24 Hours
✓ 24/7 support
YouTube Channel Audit Checklist: 10 Steps to Improve Your Channel
A YouTube channel audit is a detailed exercise comprising 10 steps that provides an overview of facets such as branding, subject matter, target audience, and search potential. The checklist provides detailed insights into what helps, what hinders growth, and which steps should come first
✓ No password required
✓ Real, niche-matched audiences
✓ Live within 12-24 Hours
✓ 24/7 support
★★★★★
Excellent · 4.6 out of 5
Reviewed on Sitejabber
Official Google Partner · Agency ID 9163605441
According to retention benchmark data compiled by Uppbeat, most videos retain only about 24% of their audience to the end, while more than half of viewers drop off within the first minute. This is the gap that can be closed with the help of the provided checklist, which helps not only achieve universal benchmarks but also identify the specific points where the channel is losing audience.
According to retention benchmark data compiled by Uppbeat, most videos retain only about 24% of their audience to the end, while more than half of viewers drop off within the first minute. This is the gap that can be closed with the help of the provided checklist, which helps not only achieve universal benchmarks but also identify the specific points where the channel is losing audience.
Most people see setting up a channel as something that can be done in five minutes, but three months later they realise they have to change their channel name, rework their logo, and think about why no one is subscribing. Just a heads-up, please stick to the list closely since it only works one time.
Most people see setting up a channel as something that can be done in five minutes, but three months later they realise they have to change their channel name, rework their logo, and think about why no one is subscribing. Just a heads-up, please stick to the list closely since it only works one time.
Text or logos outside the safe area, which get cropped on smaller displays
Text or logos outside the safe area, which get cropped on smaller displays
10-step process which includes market positioning, content, SEO Considerations, click-through rate (CTR), retention and monetisation solutions, competitors in the field, and technical health status.
10-step process which includes market positioning, content, SEO Considerations, click-through rate (CTR), retention and monetisation solutions, competitors in the field, and technical health status.
An opportunity to get the audit table prepared in advance and an action plan template prepared beforehand.
An opportunity to get the audit table prepared in advance and an action plan template prepared beforehand.
Frequently asked questions about audits done on YouTube.
The guide was prepared for new content creators, brand channels, accounts managed by outsourced agencies, and marketers responsible for running YouTube channels created by others. It is applicable regardless of a given channel's niche, the number of people working on it, or the frequency of content publication, as long as the channel has a history and the team has access to YouTube Studio.
The guide was prepared for new content creators, brand channels, accounts managed by outsourced agencies, and marketers responsible for running YouTube channels created by others. It is applicable regardless of a given channel's niche, the number of people working on it, or the frequency of content publication, as long as the channel has a history and the team has access to YouTube Studio.
What Is a YouTube Channel Audit?
What Is a YouTube Channel Audit?
A YouTube channel analysis is the systematic examination of how a channel is structured, what content is available, what audience it attracts, how it appears in search rankings, how efficient it is, and which other channels can be considered direct competitors.
A YouTube channel analysis is the systematic examination of how a channel is structured, what content is available, what audience it attracts, how it appears in search rankings, how efficient it is, and which other channels can be considered direct competitors.
Unlike optimising a single video, the YouTube channel audit addresses a broader question about the channel as a whole: how effective it is at turning viewers into subscribers and delivering expected results from subscribers. It is possible to optimise a single video in complete isolation, but it is impossible to optimise a YouTube channel without considering all aspects of its performance.
Unlike optimising a single video, the YouTube channel audit addresses a broader question about the channel as a whole: how effective it is at turning viewers into subscribers and delivering expected results from subscribers. It is possible to optimise a single video in complete isolation, but it is impossible to optimise a YouTube channel without considering all aspects of its performance.
The result of a well-done audit is a report that contains all the details of your research.
The result of a well-done audit is a report that contains all the details of your research.
YouTube Channel Audit Checklist at a Glance
YouTube Channel Audit Checklist at a Glance
Use this table as your working audit log. Copy it into a spreadsheet and fill it in as you move through each section below.
Use this table as your working audit log. Copy it into a spreadsheet and fill it in as you move through each section below.
AUDIT AREA
AUDIT AREA
WHAT TO CHECK
WHAT TO CHECK
WHERE TO FIND IT
WHERE TO FIND IT
EVIDENCE FOUND
EVIDENCE FOUND
PRIORITY
PRIORITY
NEXT ACTION
NEXT ACTION
1. Goals & Baseline
1. Goals & Baseline
Primary objective, current KPIs
Primary objective, current KPIs
YouTube Studio Analytics
YouTube Studio Analytics
2. Positioning & Branding
2. Positioning & Branding
Name, handle, art, About, trailer
Name, handle, art, About, trailer
Channel page, About tab
Channel page, About tab
3. Audience Alignment
3. Audience Alignment
Demographics, geography, viewing behavior
Demographics, geography, viewing behavior
Studio → Audience
Studio → Audience
4. Content Performance
4. Content Performance
Pillar mix, top/underperformers
Pillar mix, top/underperformers
Studio → Content
Studio → Content
5. SEO & Discoverability
5. SEO & Discoverability
Search terms, metadata, tags
Search terms, metadata, tags
Studio → Research, video metadata
Studio → Research, video metadata
6. Thumbnails, Titles & CTR
6. Thumbnails, Titles & CTR
Title-thumbnail match, CTR by source
Title-thumbnail match, CTR by source
Studio → Analytics → Reach
Studio → Analytics → Reach
7. Watch Time & Retention
7. Watch Time & Retention
Retention graph, engagement signals
Retention graph, engagement signals
Studio → Analytics → Engagement
Studio → Analytics → Engagement
8. Viewer Journey & Conversion
8. Viewer Journey & Conversion
CTAs, cards, end screens, tracked outcomes
CTAs, cards, end screens, tracked outcomes
Video editor, Studio, website analytics
Video editor, Studio, website analytics
9. Competitor Benchmark
9. Competitor Benchmark
Comparable channels, content gaps
Comparable channels, content gaps
Public channel pages, Research tab
Public channel pages, Research tab
10. Technical & Compliance
10. Technical & Compliance
Restrictions, claims, captions, access
Restrictions, claims, captions, access
Studio → Content, Copyright, Settings
Studio → Content, Copyright, Settings
01. Define Your Audit Goals and Performance Baseline
01. Define Your Audit Goals and Performance Baseline
Make a note of one main objective before you start analysing the data; otherwise, the audit will become a meaningless exercise in going through the figures.
Make a note of one main objective before you start analysing the data; otherwise, the audit will become a meaningless exercise in going through the figures.
Some widely used objectives include raw reach, watch time, number of subscribers, audience engagement, website traffic, lead form submissions, and total revenue.
Some widely used objectives include raw reach, watch time, number of subscribers, audience engagement, website traffic, lead form submissions, and total revenue.
In reality, most channels will have one or more of these goals rather than a single chosen goal, so it is more a matter of picking the most suitable goal for auditing.
In reality, most channels will have one or more of these goals rather than a single chosen goal, so it is more a matter of picking the most suitable goal for auditing.
After the objective is finalised, you need to find out the following:
Values of the KPIs related to the goal
Period under audit (the last 90 days is a good default)
Reference period (the previous 90 days or the same time last year for seasonal channels)
Do not refer to the external benchmarks. There is virtually no overlap in the channels’ approach towards performance metrics.
02. Audit Channel Positioning, Branding, and Setup
02. Audit Channel Positioning, Branding, and Setup
Check whether a first-time visitor can understand who the channel targets, what it covers, and why they should subscribe to the channel in a few seconds. If not, everything else that follows, including content strategy, search engine optimisation, and retention, will end up being ineffective.
Check whether a first-time visitor can understand who the channel targets, what it covers, and why they should subscribe to the channel in a few seconds. If not, everything else that follows, including content strategy, search engine optimisation, and retention, will end up being ineffective.
Review Branding and Profile Information
Review Branding and Profile Information
Check the channel's name, handle, profile image, banner image, About section, value proposition, and contact details such as website and social links. Ensure your banner and profile images are clear when viewed at small sizes. Bugs can also affect pictures that looked nice in previous designs, making them blurry at very small sizes.
Check the channel's name, handle, profile image, banner image, About section, value proposition, and contact details such as website and social links. Ensure your banner and profile images are clear when viewed at small sizes. Bugs can also affect pictures that looked nice in previous designs, making them blurry at very small sizes.
Check the Channel Homepage and Featured Content
Check the Channel Homepage and Featured Content
A non-subscriber will see a channel trailer first, while a returning subscriber can see the featured or latest video. Check the order of homepage sections and the order of the playlists page in relation to the featured channel's ed and best content; a three-year-old video should not be shown.
A non-subscriber will see a channel trailer first, while a returning subscriber can see the featured or latest video. Check the order of homepage sections and the order of the playlists page in relation to the featured channel's ed and best content; a three-year-old video should not be shown.
03. Analyze Audience Alignment and Viewer Behavior
03. Analyze Audience Alignment and Viewer Behavior
Go to the Audience tab in YouTube Studio to compare people who watch your channel with people you want to reach.
Go to the Audience tab in YouTube Studio to compare people who watch your channel with people you want to reach.
Look at geographic location, age, language, devices people use, the ratio of new vs returning viewers, time spent viewing, the channels and videos people watch, their searches, and their comments. For example, if you create content for business people but your audience differs in terms of demographics and viewing patterns, that is an audience mismatch, not a content defect. That difference changes the meaning of “fixing” the channel. Write down the mismatches that you discover and proceed to the following stage.
Look at geographic location, age, language, devices people use, the ratio of new vs returning viewers, time spent viewing, the channels and videos people watch, their searches, and their comments. For example, if you create content for business people but your audience differs in terms of demographics and viewing patterns, that is an audience mismatch, not a content defect. That difference changes the meaning of “fixing” the channel. Write down the mismatches that you discover and proceed to the following stage.
04. Review Content Performance and Publishing Strategy
04. Review Content Performance and Publishing Strategy
Make a list of videos that you have published (in terms of name, content pillar, format of a video, publishing date, and purpose), and evaluate whether you see a single channel or a variety of topics in the collection.
Make a list of videos that you have published (in terms of name, content pillar, format of a video, publishing date, and purpose), and evaluate whether you see a single channel or a variety of topics in the collection.
Identify Top Performers, Underperformers, and Outliers
Identify Top Performers, Underperformers, and Outliers
Use analytics to analyse recent videos by views, impressions, CTR, watch time, retention, subscribers gained, engagement, and conversion rates, when possible. Make sure to confine the comparison to videos of similar ages. For instance, the analysis of today's video and old content (produced a year ago) is irrelevant, as is the analysis of content in completely different formats, with 90-second Shorts having retention numbers that differ significantly from those of 20-minute tutorial videos. Define the outliers in the analysis of like videos.
Use analytics to analyse recent videos by views, impressions, CTR, watch time, retention, subscribers gained, engagement, and conversion rates, when possible. Make sure to confine the comparison to videos of similar ages. For instance, the analysis of today's video and old content (produced a year ago) is irrelevant, as is the analysis of content in completely different formats, with 90-second Shorts having retention numbers that differ significantly from those of 20-minute tutorial videos. Define the outliers in the analysis of like videos.
Evaluate Content Pillars, Formats, and Publishing Consistency
Evaluate Content Pillars, Formats, and Publishing Consistency
Make groups of videos across 3-5 content pillars. Compare the average performance of different groups. Check the implications of the format mix used (long-form, Shorts, livestreams, tutorials, series) against the earlier identified objective. Finally, revisit your posting frequency - the correct frequency is not "three times a week", but the frequency you can maintain while ensuring high quality.
Make groups of videos across 3-5 content pillars. Compare the average performance of different groups. Check the implications of the format mix used (long-form, Shorts, livestreams, tutorials, series) against the earlier identified objective. Finally, revisit your posting frequency - the correct frequency is not "three times a week", but the frequency you can maintain while ensuring high quality.
05. Audit YouTube SEO and Discoverability
05. Audit YouTube SEO and Discoverability
Check whether your topics, metadata, and supporting elements clearly match what viewers are actually searching for and browsing toward, across Search, Suggested, Browse, playlists, and outside traffic.
Check whether your topics, metadata, and supporting elements clearly match what viewers are actually searching for and browsing toward, across Search, Suggested, Browse, playlists, and outside traffic.
Review Search Demand, Search Terms, and Content Gaps
Review Search Demand, Search Terms, and Content Gaps
Make use of YouTube Studio's search terms report, Research, or Trends if it's available; come up with ideas from autocomplete suggestions, repetitive comment questions, and competitor activities to understand actual demand. Create a list of topics ranked by their audience relevance, data evidence of search interest, competitive density, and your channel's experience.
Make use of YouTube Studio's search terms report, Research, or Trends if it's available; come up with ideas from autocomplete suggestions, repetitive comment questions, and competitor activities to understand actual demand. Create a list of topics ranked by their audience relevance, data evidence of search interest, competitive density, and your channel's experience.
Check Metadata, Chapters, Captions, Playlists, and Tags
Check Metadata, Chapters, Captions, Playlists, and Tags
Make sure your titles and descriptions appropriately reflect what the video is about and use the audience's language. Check the point of chapters, the correctness of captions (not only auto-created) and how well playlists are organised, and verify tags only after you have checked everything else, as they are not as important as titles, thumbnails, and quality of content.
Make sure your titles and descriptions appropriately reflect what the video is about and use the audience's language. Check the point of chapters, the correctness of captions (not only auto-created) and how well playlists are organised, and verify tags only after you have checked everything else, as they are not as important as titles, thumbnails, and quality of content.
06. Evaluate Thumbnails, Titles, and Click-Through Rate
06. Evaluate Thumbnails, Titles, and Click-Through Rate
Evaluate if viewers who view your video actually click on it. Analyse title clarity, thumbnail visibility and uniqueness, brand consistency, mobile accessibility and CTR by source of traffic — rather than comparing every video to a single CTR standard, since a video that was primarily viewed through Suggested is going to perform differently than one accessed mostly via Search.
Evaluate if viewers who view your video actually click on it. Analyse title clarity, thumbnail visibility and uniqueness, brand consistency, mobile accessibility and CTR by source of traffic — rather than comparing every video to a single CTR standard, since a video that was primarily viewed through Suggested is going to perform differently than one accessed mostly via Search.
Review the Title–Thumbnail Promise
Review the Title–Thumbnail Promise
Verify that the title and thumbnail complement each other to create a single, straightforward, accurate promise, with each serving a different piece of information without repeating the other. Analyse visual impact, readability of the text on the thumbnail, level of detail, and emotional or practical implications. Finally, make sure that each video follows through on its promise: high CTR but low retention typically indicates that the packaging betrayed the video's content
Verify that the title and thumbnail complement each other to create a single, straightforward, accurate promise, with each serving a different piece of information without repeating the other. Analyse visual impact, readability of the text on the thumbnail, level of detail, and emotional or practical implications. Finally, make sure that each video follows through on its promise: high CTR but low retention typically indicates that the packaging betrayed the video's content
Compare CTR and Test Packaging Variations
Compare CTR and Test Packaging Variations
It’s essential to compare the CTRs of videos that are similar in format, traffic source, audience size, and time period. For instance, one should not compare a freshly uploaded video to one that premiered two years ago. Look for videos with high impressions but low clicks as the best candidates for testing out new packaging. It is important to change only one parameter during the test and also measure retention alongside CTR to ensure that a successful click rate does not obscure the loss in retention.
It’s essential to compare the CTRs of videos that are similar in format, traffic source, audience size, and time period. For instance, one should not compare a freshly uploaded video to one that premiered two years ago. Look for videos with high impressions but low clicks as the best candidates for testing out new packaging. It is important to change only one parameter during the test and also measure retention alongside CTR to ensure that a successful click rate does not obscure the loss in retention.
The reason it is wrong to ask “what is good CTR?” is that reported CTR benchmarks can vary significantly by niche and source. For instance, some video analytics platforms claim that the lowest threshold should be around 4%, with a CTR of 7% considered good and 9% or higher exceptional. Thus, a good CTR number is not universal.
The reason it is wrong to ask “what is good CTR?” is that reported CTR benchmarks can vary significantly by niche and source. For instance, some video analytics platforms claim that the lowest threshold should be around 4%, with a CTR of 7% considered good and 9% or higher exceptional. Thus, a good CTR number is not universal.
07. Analyze Watch Time, Audience Retention, and Engagement
07. Analyze Watch Time, Audience Retention, and Engagement
Once someone clicks, check whether the video actually delivers on the promise that got them there by using watch time, the retention curve, engagement, and subscriber impact together, since any one metric alone can mislead.
Once someone clicks, check whether the video actually delivers on the promise that got them there by using watch time, the retention curve, engagement, and subscriber impact together, since any one metric alone can mislead.
Inspect the Opening, Dips, Spikes, and Top Moments
Inspect the Opening, Dips, Spikes, and Top Moments
Begin by examining the first half-minute, then scrutinise the general shape of the retention curve. A steep drop early on in a video usually indicates a lack of hook. A smooth but gradual decrease over time indicates potential pacing or structural issues. A sudden plunge at a particular point is usually indicative of a moment that fell flat — be it a distraction, an uninteresting segment, or a poorly timed ad placement.
Begin by examining the first half-minute, then scrutinise the general shape of the retention curve. A steep drop early on in a video usually indicates a lack of hook. A smooth but gradual decrease over time indicates potential pacing or structural issues. A sudden plunge at a particular point is usually indicative of a moment that fell flat — be it a distraction, an uninteresting segment, or a poorly timed ad placement.
Playbacks are moments when viewers rewound the video to view a certain part again. In other words, you should evaluate each dip and peak and develop appropriate solutions: hook the viewer, avoid slow segments, change course if needed, and share payoffs sooner rather than later. The notion of benchmark should be perceived as context, not score: Creator-analytics platforms often say that 65-75% retention is good for videos under 5min, 50-60% for 5-10 min videos, 40-50% for 10-15 min videos, and 35-45% for videos longer than 15min, while higher ratings are usually regarded as extraordinary.
Playbacks are moments when viewers rewound the video to view a certain part again. In other words, you should evaluate each dip and peak and develop appropriate solutions: hook the viewer, avoid slow segments, change course if needed, and share payoffs sooner rather than later. The notion of benchmark should be perceived as context, not score: Creator-analytics platforms often say that 65-75% retention is good for videos under 5min, 50-60% for 5-10 min videos, 40-50% for 10-15 min videos, and 35-45% for videos longer than 15min, while higher ratings are usually regarded as extraordinary.
Compare Watch-Time and Engagement Signals
Compare Watch-Time and Engagement Signals
Analyse each of the similar videos in relation to total watch time, average view duration, average percentage of video watched, likes, comments, shares, and subscribers gained per view. Review the comments themselves, as recurring comments will tell you more about why a certain video succeeded than like or comment counts.
Analyse each of the similar videos in relation to total watch time, average view duration, average percentage of video watched, likes, comments, shares, and subscribers gained per view. Review the comments themselves, as recurring comments will tell you more about why a certain video succeeded than like or comment counts.
08. Audit the Viewer Journey and Conversion Path
08. Audit the Viewer Journey and Conversion Path
Create a map of the actions you want viewers to take immediately after watching each video type. If this path appears on the screen, you can proceed further.
Create a map of the actions you want viewers to take immediately after watching each video type. If this path appears on the screen, you can proceed further.
Common next actions include returning to watch another related video, subscribing, visiting the resource, signing up, asking a question, or making a purchase.
Common next actions include returning to watch another related video, subscribing, visiting the resource, signing up, asking a question, or making a purchase.
Review CTAs, Cards, End Screens, and Next-Video Paths
Review CTAs, Cards, End Screens, and Next-Video Paths
Make sure you check all levels of CTAs: spoken CTAs, on-screen text prompts, links in descriptions, cards, end screens, playlist recommendations, pinned comments, etc.
Make sure you check all levels of CTAs: spoken CTAs, on-screen text prompts, links in descriptions, cards, end screens, playlist recommendations, pinned comments, etc.
Track Conversions and Channel Outcomes
Track Conversions and Channel Outcomes
Identify the desired outcome for this channel and monitor it through YouTube Analytics, tagged/unique links, website analytics, landing-page events & CRM records where applicable. Differentiate between platform outcomes (subscribers, watch time) and actual business outcomes (inquiries, sales, revenue), taking care not to overstate attribution factors, since the viewer might have interacted with multiple different touchpoints before the conversion happens.
Identify the desired outcome for this channel and monitor it through YouTube Analytics, tagged/unique links, website analytics, landing-page events & CRM records where applicable. Differentiate between platform outcomes (subscribers, watch time) and actual business outcomes (inquiries, sales, revenue), taking care not to overstate attribution factors, since the viewer might have interacted with multiple different touchpoints before the conversion happens.
09. Benchmark Competitors and Identify Content Gaps
09. Benchmark Competitors and Identify Content Gaps
Choose 3-5 similar channels based on the target audience and use them to gain insights into market trends and untapped opportunities, not to replicate their success.
Choose 3-5 similar channels based on the target audience and use them to gain insights into market trends and untapped opportunities, not to replicate their success.
Compare Competitor Content and Performance Patterns
Compare Competitor Content and Performance Patterns
Analyse competitor videos within a narrow time frame while making the necessary comparisons in the following areas: subjects being covered, type of videos, names of video files, video thumbnail images, frequency of uploads, overall placement, average views in the targeted niche, engagement, and identification of those videos that went viral.
Analyse competitor videos within a narrow time frame while making the necessary comparisons in the following areas: subjects being covered, type of videos, names of video files, video thumbnail images, frequency of uploads, overall placement, average views in the targeted niche, engagement, and identification of those videos that went viral.
Develop Differentiated Content Opportunities
Develop Differentiated Content Opportunities
Create a table with four columns that will include: questions that your audience has, competitors' answers, drawbacks of the answers provided by competitors, and your answer.
Create a table with four columns that will include: questions that your audience has, competitors' answers, drawbacks of the answers provided by competitors, and your answer.
10. Review Technical Health, Accessibility, and Compliance
10. Review Technical Health, Accessibility, and Compliance
Utilise channel settings and video settings as well as accessibility, policies, ownership rights, and protection issues.
Utilise channel settings and video settings as well as accessibility, policies, ownership rights, and protection issues.
Check Restrictions, Claims, Links, and Video Settings
Check Restrictions, Claims, Links, and Video Settings
Check the visibility options on video content, restrictions based on audience and age, warnings about policies, any claims or strikes based on copyright infringement, links to descriptions that don’t work, no longer available landing pages, and the permission to embed the video, as well as check for any alerts on YouTube Studio—record which videos are affected, the degree of impact, and what fixes should be applied.
Check the visibility options on video content, restrictions based on audience and age, warnings about policies, any claims or strikes based on copyright infringement, links to descriptions that don’t work, no longer available landing pages, and the permission to embed the video, as well as check for any alerts on YouTube Studio—record which videos are affected, the degree of impact, and what fixes should be applied.
Review Captions, Content Rights, Disclosures, and Channel Access
Review Captions, Content Rights, Disclosures, and Channel Access
Do not rely on automatic captions being correct; check whether they are accurate or not, as automatic captions often make mistakes interpreting technical terminology, names, or numbers. Check whether any music, video, pictures, or graphic content is either owned or licensed. Make sure that disclosures about paid advertising and modified content are in place if necessary, and confirm that the channel owner and the team's permissions are secured, and that no passwords are shared with anyone.
Do not rely on automatic captions being correct; check whether they are accurate or not, as automatic captions often make mistakes interpreting technical terminology, names, or numbers. Check whether any music, video, pictures, or graphic content is either owned or licensed. Make sure that disclosures about paid advertising and modified content are in place if necessary, and confirm that the channel owner and the team's permissions are secured, and that no passwords are shared with anyone.
Turn Audit Findings Into a Prioritized Action Plan
Turn Audit Findings Into a Prioritized Action Plan
Every finding should be transformed into a simple action plan table: issue, evidence supporting the issue, probable cause of the issue, recommended solution for the issue, expected outcome, effort needed, priority, responsible person, deadline, and success metric of the implementation.
Every finding should be transformed into a simple action plan table: issue, evidence supporting the issue, probable cause of the issue, recommended solution for the issue, expected outcome, effort needed, priority, responsible person, deadline, and success metric of the implementation.
This action plan should be divided into three categories:
This action plan should be divided into three categories:
01
Immediate solutions
The solutions which require low effort and give high results (a wrong link, no final screen, an old banner)
02
Medium-term improvements
Structural changes and innovations that give a clear advantage (rearranging of content bodies, creating new thumbnails)
03
Long-term experiments
Ideas that need a specific timeframe and success metric for implementation (a new type of material, a different approach).
Common YouTube Channel Audit Mistakes
Common YouTube Channel Audit Mistakes
Here:
01
01
Using general standards rather than the channel’s own historical comparison
02
02
Reporting metrics that look great on paper without understanding what the goals of the channel are
03
03
Comparing video content that is of different format or different age
04
04
Overrating tags that have little value in comparison to the title and thumbnail
05
05
Applying direct copying rather than studying competitors for some insights
06
06
Removing older videos without looking at search traffic they might still be able to generate.
07
Misinterpreting competitors’ public data as if it allows making conclusions on the private information about retention, conversion, etc
08
08
Failing to take into account who is responsible for the audit and the deadlines for conducting it
Who is it for?
YouTube Channel Promotion
VeeFly’s YouTube promotion services are suitable for channels across multiple domains. Irrespective of your YouTube channel size, our advanced targeting options using Google Ads can promote your YouTube videos to a relevant audience, thus increasing the odds of gaining higher engagement rates.
Who is it for?
YouTube Channel Promotion
VeeFly’s YouTube promotion services are suitable for channels across multiple domains. Irrespective of your YouTube channel size, our advanced targeting options using Google Ads can promote your YouTube videos to a relevant audience, thus increasing the odds of gaining higher engagement rates.
Testimonials
What people say about VeeFly
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ReedRespawn
3X The Reach. Zero Fake Views
"I’ve been using VeeFly for about three months, and the results have been incredible. My channel saw real growth in 90 days, and it’s clear this actually works. I highly recommend VeeFly for driving real views and engagement."
In the red corner
3X Channel Growth In 90 Days
"Veefly clearly overdelivered on the packages I invested in! My YouTube channel has some serious momentum after they helped bring in hundreds of thousands of views to two of my videos! I already took the next step working with them on YouTube monetization, and if that works too, we'll work again towards 100K subscribers! Thanks so much for doing what you said you would do, and even more! Highly recommend."
Philip B.
Better than I expected!
FAQs
Frequently Asked Questions
How often should you audit a YouTube channel?
A regular analysis of the channel is advisable every three months, with light monitoring of the KPIs vital to the channel’s success conducted once a month. If the channel is growing rapidly or has undergone a rebranding, the audit should be performed monthly until the indicators stabilise.
How long does a YouTube channel audit take?
The first complete audit, based on the 10-step methodology, takes about 4-8 hours for a channel with an average-sized video library. The repeated audits require less effort after the template and benchmarks have been created.
What's the difference between a channel audit and a video SEO check?
YouTube SEO audit deals only with one video regarding its title, description, and keywords. YouTube channel audit uses an all-encompassing approach comprising the analysis related to positioning, strategy, audience, discoverability, retention, conversion path, competition, and so on.
What YouTube Studio tools do you need for an audit?
The following checklist uses only YouTube Studio Analytics tabs (Overview, Reach, Engagement, Audience), Content and Copyright sections, and Research/Trends tools. A full audit doesn't require any additional software.
Do tags matter for YouTube SEO?
Tags have minimal impact on SEO. They mainly allow YouTube to capture different spelling mistakes and synonyms for the video content. Title, thumbnail, description, and overall content quality are much more important for discoverability and ranking than tags.
What's a good click-through rate on YouTube?
There is no universal standard for it: the numbers range from approximately 4% as an acceptable minimum to 9-10%+ as amazing, depending on the niche and traffic generated. The correct way to compare is to use numbers from your own videos with the same type and traffic-generation methods, rather than comparing your numbers against industry numbers.
What's a good YouTube audience retention rate?
A good audience retention rate on YouTube is generally considered to fall within the commonly cited ranges of 65%-75% for videos under 5 minutes and 35%-45% for those over 15 minutes. However, it is worth bearing in mind that the ranges are drawn from different sources and niches, so they should be regarded as a rough guide. The true benchmark should be based on the retention rate achieved by your channel's videos of comparable length and format.
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