{"id":4669,"date":"2021-05-31T10:18:39","date_gmt":"2021-05-31T10:18:39","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=4669"},"modified":"2026-09-27T13:46:01","modified_gmt":"2026-09-27T08:16:01","slug":"what-is-the-best-time-to-post-on-youtube-videos","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/","title":{"rendered":"What Is The Best Time To Upload To YouTube?"},"content":{"rendered":"<p>Key Takeaways:<\/p>\n<ul>\n<li>Peak Weekday Hours: 2 PM \u2013 4 PM EST is the best time to index, prior to evening viewing.<\/li>\n<li>Peak Weekend Hours: 9 AM \u2013 11 AM EST are the early morning to midday weekend hours.<\/li>\n<li>Shorts Timing: The best time to upload YouTube videos in Short format is 6 PM to 10 PM on weekdays.<\/li>\n<li>General global benchmarks don&#8217;t apply to the Custom Analytics: &#8220;When your viewers are on YouTube&#8221; report in YouTube Studio.<\/li>\n<\/ul>\n<p>The best time to post on YouTube is generally 2:00 PM to 4:00 PM EST on weekdays and 9:00 AM to 11:00 AM EST on weekends, giving YouTube time to process and index your video before peak viewing hours. However, the ideal posting time varies by audience, location, content type, and viewing habits. YouTube Studio\u2019s \u201cWhen your viewers are on YouTube\u201d report can help you identify when your specific audience is most active and choose a more effective publishing schedule.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#What_Is_The_Best_Time_To_Post_On_YouTube\" title=\"What Is The Best Time To Post On YouTube?\">What Is The Best Time To Post On YouTube?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#What_Is_The_Best_Time_To_Upload_YouTube_Shorts\" title=\"What Is The Best Time To Upload YouTube Shorts?\">What Is The Best Time To Upload YouTube Shorts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#Finding_The_Best_Time_For_You_To_Post_YouTube_Videos_And_Shorts\" title=\"Finding The Best Time For You To Post YouTube Videos And Shorts\">Finding The Best Time For You To Post YouTube Videos And Shorts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#How_to_Use_YouTube_Analytics_to_Determine_the_Best_Posting_Times\" title=\"How to Use YouTube Analytics to Determine the Best Posting Times?\">How to Use YouTube Analytics to Determine the Best Posting Times?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#Best_Practices_for_Timing_Your_YouTube_Video_Uploads\" title=\"Best Practices for Timing Your YouTube Video Uploads\">Best Practices for Timing Your YouTube Video Uploads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#1_How_long_does_it_take_to_upload_a_1-hour_YouTube_video\" title=\"1. How long does it take to upload a 1-hour YouTube video?\">1. How long does it take to upload a 1-hour YouTube video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#2_Does_the_best_time_to_post_vary_for_every_channel\" title=\"2. Does the best time to post vary for every channel?\">2. Does the best time to post vary for every channel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#3_How_often_should_I_update_my_posting_schedule\" title=\"3. How often should I update my posting schedule?\">3. How often should I update my posting schedule?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#4_Does_content_type_influence_the_best_posting_time\" title=\"4. Does content type influence the best posting time?\">4. Does content type influence the best posting time?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/#5_Does_posting_at_the_wrong_time_permanently_harm_a_video\" title=\"5. Does posting at the wrong time permanently harm a video?\">5. Does posting at the wrong time permanently harm a video?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_The_Best_Time_To_Post_On_YouTube\"><\/span>What Is The Best Time To Post On YouTube?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most YouTube users are between 18 and 45. People are busy during the week and have more free time on weekends. Therefore, weekends are the best time to post on YouTube! Fridays and Saturdays are when people spend more time on social media and entertainment. Since YouTube is the best video-sharing platform and offers a variety of videos that educate, entertain, guide, and upskill, people tend to engage most on weekends and holidays.<\/p>\n<p><span style=\"font-weight: 400;\">While the optimal time to post on YouTube may differ by day of the week, the overall trend is to post in the afternoon on weekdays and earlier on weekends. The <\/span>best time to upload<span style=\"font-weight: 400;\"> is when traffic is lower.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the important ranking factors of YouTube is to obtain high views. So,\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"margin: 0px; padding: 0px;\">knowing the\u00a0best time to post on YouTube can help you\u00a0<\/span>gain views organically. To get more views, you need to find out when your subscribers are active on YouTube.<\/span><\/p>\n<p>Sunday is the ideal time of the week to engage people with your videos. The best time to post is either early in the morning, between 9am and 11am, or later in the evening, from 5pm to 9pm.<\/p>\n<p><span style=\"font-weight: 400;\">This is a universal YouTube posting window matrix.<\/span><\/p>\n<table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\" data-sheets-baot=\"1\">\n<colgroup>\n<col width=\"100\" \/>\n<col width=\"100\" \/>\n<col width=\"100\" \/><\/colgroup>\n<tbody>\n<tr>\n<td>Day<\/td>\n<td>Best Time Window (EST)<\/td>\n<td>Peak Viewer Activity<\/td>\n<\/tr>\n<tr>\n<td>Monday<\/td>\n<td>2:00 PM \u2013 4:00 PM<\/td>\n<td>6:00 PM \u2013 9:00 PM<\/td>\n<\/tr>\n<tr>\n<td>Tuesday<\/td>\n<td>2:00 PM \u2013 4:00 PM<\/td>\n<td>6:00 PM \u2013 9:00 PM<\/td>\n<\/tr>\n<tr>\n<td>Wednesday<\/td>\n<td>2:00 PM \u2013 4:00 PM<\/td>\n<td>6:00 PM \u2013 9:00 PM<\/td>\n<\/tr>\n<tr>\n<td>Thursday<\/td>\n<td>12:00 PM \u2013 3:00 PM<\/td>\n<td>6:00 PM \u2013 10:00 PM<\/td>\n<\/tr>\n<tr>\n<td>Friday<\/td>\n<td>12:00 PM \u2013 3:00 PM<\/td>\n<td>5:00 PM \u2013 10:00 PM<\/td>\n<\/tr>\n<tr>\n<td>Saturday<\/td>\n<td>9:00 AM \u2013 11:00 AM<\/td>\n<td>3:00 PM \u2013 8:00 PM<\/td>\n<\/tr>\n<tr>\n<td>Sunday<\/td>\n<td>8:00 AM \u2013 11:00 AM<\/td>\n<td>12:00 PM \u2013 6:00 PM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Sunday is the perfect time of the week to engross people with your videos. Friday through Sunday is typically the best time to post entertainment videos on YouTube.<\/p>\n<p>Talking about YouTube Shorts, let&#8217;s see what the <a href=\"https:\/\/blog.veefly.com\/youtube\/best-time-to-post-youtube-shorts\/\" target=\"_blank\" rel=\"noopener\">best time to upload to YouTube Shorts<\/a> is.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_The_Best_Time_To_Upload_YouTube_Shorts\"><\/span>What Is The Best Time To Upload YouTube Shorts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The best time to post YouTube Shorts is 6:00 PM to 10:00 PM on weekdays and 12:00 PM to 6:00 PM on weekends. People watch Shorts during short breaks, and evenings offer the best reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The algorithm&#8217;s feed structure enables YouTube Shorts to connect with viewers quickly. The <\/span><b>best time to upload to YouTube<\/b><span style=\"font-weight: 400;\"> Shorts is between 6 pm and 10 pm on weekdays and between 12 pm and 6 pm on weekends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, remember that posting time largely depends on the audience you plan to target. To target people in several US time zones, posting at 8:00 AM EST will cover both Eastern and Pacific time zones.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Finding_The_Best_Time_For_You_To_Post_YouTube_Videos_And_Shorts\"><\/span>Finding The Best Time For You To Post YouTube Videos And Shorts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowing the idle time to post your videos is fine. But that timing may not suit your audience and their behaviour. So, you need to find out when your loyal audience watches. One great way to do that is to check YouTube Studio.<\/p>\n<p>YouTube Studio is like your channel&#8217;s control room. It shows every detail of your videos, including subscribers, comments, likes, and engagement rate. You can select the &#8220;Go to channel analytics option to get details about your video&#8217;s performance.<\/p>\n<p>Under analytics, you also get real-time updates, like increases in subscriber count and the most-watched time data. This helps you post at the best time and, meanwhile, buy YouTube subscribers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_YouTube_Analytics_to_Determine_the_Best_Posting_Times\"><\/span>How to Use YouTube Analytics to Determine the Best Posting Times?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube analytics can help you decide the best time to post. Go to your YouTube Studio tab and select Analytics. There, you will see the audience; under the section, you will find &#8216;When Your Viewers are on YouTube.\u2019 Now, you need to be clear about one thing. This section shows when your audience is on YouTube watching videos. It won&#8217;t tell you specifically when they watch &#8216;Your&#8217; videos only. Note when they are most active and schedule your videos for those times so your audience doesn&#8217;t miss them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Timing_Your_YouTube_Video_Uploads\"><\/span>Best Practices for Timing Your YouTube Video Uploads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ideal video timing practices include uploading 2-3 hours before traffic peaks, uploading each week consistently, and scheduling posts for automation. This way, you can be sure processing will finish before your audience arrives.<\/p>\n<ul>\n<li><strong>Buffer for Processing:<\/strong> Upload videos as &#8220;Unlisted&#8221; 2-3 hours before your desired publish time to ensure video processing (HD\/4K) and Content ID processing are completed.<\/li>\n<li><strong>Consistency is Key:<\/strong> Publishing at the same time each week helps set expectations for readers.<\/li>\n<li><strong>Global Audience Distribution:<\/strong> When organic timing doesn&#8217;t work out, creators can rely on a dedicated Google Ads promotion dashboard to help maintain views across time zones.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can work hard to create content, but if you post it at an incorrect time, all your efforts will be in vain! Hence, knowing the best time to post on YouTube will help you plan accordingly. Remember, these timings aren&#8217;t specific to you, so it&#8217;s best to use your demographics to choose when to post.<\/p>\n<p>YouTube posting times depend on your time zone.\u00a0<span style=\"margin: 0px; padding: 0px;\">If posting at the right time doesn&#8217;t help your videos get views, you can also\u00a0<a href=\"https:\/\/blog.veefly.com\/youtube-marketing\/how-to-promote-your-video-on-youtube\/\" target=\"_blank\" rel=\"noopener\">promote videos on YouTube.<\/a><\/span>\u00a0Advertising videos on the platform will reach your audience anytime, regardless of time zones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_How_long_does_it_take_to_upload_a_1-hour_YouTube_video\"><\/span>1. How long does it take to upload a 1-hour YouTube video?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Uploading a 1-hour video takes time based on the video size and your internet speed. Standard HD videos usually take 10 to 30 minutes to upload on high-speed connections, while 4K videos can take several hours.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Does_the_best_time_to_post_vary_for_every_channel\"><\/span>2. Does the best time to post vary for every channel?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, the ideal posting time can vary based on your audience&#8217;s location, habits, and preferences. Use YouTube Analytics to identify when your viewers are most active.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_How_often_should_I_update_my_posting_schedule\"><\/span>3. How often should I update my posting schedule?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Review your posting schedule periodically, especially if you notice shifts in audience engagement or analytics trends. A quarterly review is a common practice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Does_content_type_influence_the_best_posting_time\"><\/span>4. Does content type influence the best posting time?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, different content types appeal to audiences at different times. For example, educational content may perform better during weekdays, while entertainment or gaming videos might thrive on weekends.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Does_posting_at_the_wrong_time_permanently_harm_a_video\"><\/span>5. Does posting at the wrong time permanently harm a video?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No, posting at an off-peak hour will not permanently ruin a video&#8217;s performance. The YouTube algorithm evaluates long-term engagement signals like click-through rate and average percentage viewed over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>weekday afternoons and weekend mornings are the best general time slots to post on YouTube for maximum views.<\/p>\n","protected":false},"author":35,"featured_media":43582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[1380,1234,1353,29,52,18],"class_list":["post-4669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","tag-best-time-to-upload-a-video-on-youtube","tag-how-long-does-it-take-to-upload-a-youtube-video","tag-upload-on-youtube-channel","tag-youtube-tricks","tag-youtube-videos","tag-youtube-views"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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Views (2026 Guide)","description":"Discover the best time to post on YouTube using global peak engagement data and YouTube Analytics to maximise video views and audience reach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/","og_locale":"en_US","og_type":"article","og_title":"What Is The Best Time To Upload To YouTube?","og_description":"Explore the YouTube marketing tips, latest trends, proven tactics, and useful tools to grow your YouTube channel.","og_url":"https:\/\/veefly.com\/blog\/guide\/what-is-the-best-time-to-post-on-youtube-videos\/","og_site_name":"Veefly 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