{"id":4396,"date":"2021-05-20T05:48:57","date_gmt":"2021-05-20T05:48:57","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=4396"},"modified":"2026-08-03T17:46:33","modified_gmt":"2026-08-03T12:16:33","slug":"how-to-reach-new-audiences-with-youtube-video-ads","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-reach-new-audiences-with-youtube-video-ads\/","title":{"rendered":"How To Reach New Audiences with YouTube Video Ads"},"content":{"rendered":"<p>Videos are a great way to reach newer audiences to grow your business. Since YouTube is the world\u2019s largest video-sharing platform, this makes it easy to run video ads on the platform and build a customer base.<\/p>\n<p>You can run ads through a Google Ads account that\u2019s linked to your YouTube channel. Although running ads sounds very overwhelming, this guide will help you understand how <a href=\"https:\/\/ads.google.com\/intl\/en_in\/home\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> work and how you can get started in just a few easy steps.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-reach-new-audiences-with-youtube-video-ads\/#Why_choose_Video_Ads\" title=\"Why choose Video Ads?\">Why choose Video Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-reach-new-audiences-with-youtube-video-ads\/#How_to_get_started_with_YouTube_Video_Ads\" title=\"How to get started with YouTube Video Ads?\">How to get started with YouTube Video Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-reach-new-audiences-with-youtube-video-ads\/#How_to_run_a_new_campaign_on_Google_Ads\" title=\"How to run a new campaign on Google Ads?\">How to run a new campaign on Google Ads?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_choose_Video_Ads\"><\/span>Why choose Video Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4399\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Why-choose-Video-Ads.jpg\" alt=\"Why choose Video Ads\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Why-choose-Video-Ads.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Why-choose-Video-Ads-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Why-choose-Video-Ads-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Video ads let your audience take action, and you can specifically define those actions. For example, you can get your audience to visit your website to know your brand better or visit your channel to broaden brand awareness.<\/p>\n<p>YouTube video ads are one of the best ways to reach millions of people globally at the same time. With the platform\u2019s impeccable reach, you can target people from any location. As a result, your ads will appear to relevant users and turn them into potential customers.<\/p>\n<p>Advertisers on YouTube need not pay unnecessarily. The workable pricing on Google Ads lets you work within your budget. In addition, you only need to pay when a user watches your video ad for 30-seconds or more or decides to engage with the ad.<\/p>\n<p>Google Ads will help you access real-time insights to measure the performance of your ads. Simply link your YouTube channel with your <a href=\"https:\/\/ads.google.com\/home\/campaigns\/video-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads account<\/a> and analyze your ads. You can also get additional data through YouTube Analytics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_get_started_with_YouTube_Video_Ads\"><\/span>How to get started with YouTube Video Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4397\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/How-to-get-started.jpg\" alt=\"How to get started\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/How-to-get-started.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/How-to-get-started-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/How-to-get-started-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><strong>Create a video ad<\/strong><\/li>\n<li><strong>Choose an audience<\/strong><\/li>\n<li><strong>Set your ad budget<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_run_a_new_campaign_on_Google_Ads\"><\/span>How to run a new campaign on Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Step 1:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4402 size-full\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-1.jpg\" alt=\"create-your-video-ad\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-1.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-1-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Step 2:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4403 size-full\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-2.jpg\" alt=\"locations-and-languages\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-2.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-2-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-2-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Step 3:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4404 size-full\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-3.jpg\" alt=\"select-the-gender-age-and-parental-status\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-3.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-3-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-3-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Step 4:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4405 size-full\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-4.jpg\" alt=\"reach-people\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-4.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-4-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-4-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Step 5:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4406 size-full\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-5.jpg\" alt=\"set-a-budget\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-5.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-5-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-5-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Step 6:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4407 size-full\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-6.jpg\" alt=\"review-campaign\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-6.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-6-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Step-6-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Step 7:<\/strong><\/p>\n<p>Confirm payment info and there! You have a new ad campaign.<\/p>\n<p>Video content has become an important part of both content and marketing strategy. With YouTube allowing marketers to target users based on their search histories, brands need Video Ads more than ever. If you are new to the world of <a href=\"https:\/\/blog.veefly.com\/youtube-marketing\/youtube-ads-cost-step-by-step-guide\/\" target=\"_blank\" rel=\"noopener\">YouTube advertising<\/a>, here\u2019s our beginner\u2019s guide to help you get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do I get to the new audience on YouTube? 6 YouTube Ad Targeting Options Every Company Should Use<\/p>\n","protected":false},"author":2,"featured_media":4398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[38,57,21,52],"class_list":["post-4396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-marketing","tag-youtube-ads","tag-youtube-advertising","tag-youtube-channel","tag-youtube-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - 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