<\/span><\/h3>\nLastly, through YouTube Analytics, you can get detailed data and statistics about your ads. For example, you can check how long your customers are watching your videos, at what point they leave the video, which are the best-performing ad formats, and much more. This valuable insight can help you boost your ad campaigns and increase your customer base.<\/p>\n
<\/span>Types Of YouTube Ads<\/span><\/h2>\n![\"Types](\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Types-of-YT-ads.jpg\")
<\/p>\n
There are officially six types of YouTube video advertising formats. You would have been aware of all of them already if you were a creator who ran ads on their videos. If you don’t, here is the list you should check out.<\/p>\n
<\/span>1. Skippable in-stream ads<\/span><\/h3>\nSkippable in-stream ads are those you see before or between videos, which can be skipped within 5 seconds of the ad playing. As a creator, you pay for this ad format when the viewer watches the video ad for over 30 seconds.<\/p>\n
<\/span>2. Bumper ads<\/span><\/h3>\nBumper ads also appear before or between the videos, but they cannot be skipped. It is way shorter than usual ads. The time duration goes from 5 seconds to 6 seconds. Creators pay for the number of views this ad format generates.<\/p>\n
<\/span>3. Discovery ads<\/span><\/h3>\nDiscovery ads are also known as search ads, which appear in the search results when a query related to the ad is searched. Advertisers pay for the ads when viewers click and watch the video. These are usually used to promote the brand’s video to the potential viewers.<\/p>\n