{"id":4364,"date":"2021-05-18T12:48:35","date_gmt":"2021-05-18T12:48:35","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=4364"},"modified":"2025-10-30T17:47:06","modified_gmt":"2025-10-30T12:17:06","slug":"how-youtubes-squishy-makeovers-racked-up-millions-of-views","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/youtube-marketing\/how-youtubes-squishy-makeovers-racked-up-millions-of-views\/","title":{"rendered":"How YouTube\u2019s \u201cSquishy Makeovers\u201d Racked Up Millions Of Views"},"content":{"rendered":"<p>Moriah Elizabeth\u2019s YouTube series titled \u201c<strong><a href=\"https:\/\/www.youtube.com\/user\/GeniunelyMoriah\" target=\"_blank\" rel=\"noopener\">Squishy Makeovers<\/a><\/strong>\u201d has received millions of views. In fact, a few episodes of the show have gotten more than tens of millions of views. Not just that, the series even successfully gained American business magnate Bill Gates\u2019 attention. The hit series is a faultless blend of Moriah\u2019s passion and enthusiasm for painting with a uniquely styled audience engagement.<\/p>\n<p>Do you ever wonder how this unique yet straightforward series racked up millions of views? Let\u2019s find out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-youtubes-squishy-makeovers-racked-up-millions-of-views\/#She_discovered_a_niche_of_content_in_a_popular_community\" title=\"She discovered a niche of content in a popular community\">She discovered a niche of content in a popular community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-youtubes-squishy-makeovers-racked-up-millions-of-views\/#The_participation_of_the_real-life_audience_is_involved_in_the_series\" title=\"The participation of the real-life audience is involved in the series\">The participation of the real-life audience is involved in the series<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-youtubes-squishy-makeovers-racked-up-millions-of-views\/#The_viewers_can_also_participate_by_voting\" title=\"The viewers can also participate by voting\">The viewers can also participate by voting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-youtubes-squishy-makeovers-racked-up-millions-of-views\/#Moriah_Elizabeths_content_is_quite_advertiser-friendly\" title=\"Moriah Elizabeth\u2019s content is quite advertiser-friendly\">Moriah Elizabeth\u2019s content is quite advertiser-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-youtubes-squishy-makeovers-racked-up-millions-of-views\/#Her_typical_video_format_constantly_adds_an_exciting_element\" title=\"Her typical video format constantly adds an exciting element\">Her typical video format constantly adds an exciting element<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"She_discovered_a_niche_of_content_in_a_popular_community\"><\/span>She discovered a niche of content in a popular community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4377\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Moriah-Elizabeth.jpg\" alt=\"She discovered a niche of content in a popular community\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Moriah-Elizabeth.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Moriah-Elizabeth-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Moriah-Elizabeth-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> has always been an ocean of different content communities. As a matter of fact, toys called \u201csquishies\u201d that resembled stress ball toys became quite popular on YouTube a few years ago.<\/p>\n<p>However, while squishies gained popularity in the unboxing and crafting communities, many creators made their original DIY squishies. Therefore, a crossover between the people who made their own squishies and people who purchased squishies seemed highly unlikely to happen.<\/p>\n<p>Well, Moriah Elizabeth made the unlikely happen on her channel. She flawlessly merged the two ideas by giving DIY makeovers to the squishies bought from the store. Earlier, she used to share tutorials for creating homemade squishies; she started reviewing DIY squishy kits. The successful series came into existence when Moriah got an idea of repainting the store-bought squishies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_participation_of_the_real-life_audience_is_involved_in_the_series\"><\/span>The participation of the real-life audience is involved in the series<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Moriah\u2019s series has the unique engagement of a real-life audience. The biggest catch of Squishy Makeovers is that her subscribers mainly donate the old squishies that Moriah uses. She unboxes some of the old, used, and damaged squishies in front of the camera and then selects a few to decorate and paint.<\/p>\n<p>Well, due to generous donations by her fans, not all the squishies make it to the video. However, it keeps the viewers engaged to see if their squishy is featured on her channel. Fans write notes and letters to her as well while mailing the unwanted squishies to her. Their positive response is what keeps the channel rack up millions of views!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_viewers_can_also_participate_by_voting\"><\/span>The viewers can also participate by voting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every fan doesn\u2019t need to donate their squishies to be a part of Moriah\u2019s Squishy Makeovers! Actually, they can participate by helping her to select which squishies will be featured in the next episode simply by voting.<\/p>\n<p>The voting process is quite simple, and in fact, you don\u2019t even need to leave her YouTube channel to vote. In order to vote, you can simply comment on every \u201cUnboxing Your Squishy Packages\u201d video. Or else, you can vote by liking the comment that best suits your opinion. Well, Moriah takes the final call on the featured squishies. However, she reads the comments frequently before making the decision.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Moriah_Elizabeths_content_is_quite_advertiser-friendly\"><\/span>Moriah Elizabeth\u2019s content is quite advertiser-friendly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4378\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Moriah-Elizabeths-content-is-quite-advertiser-friendly.jpg\" alt=\"Moriah Elizabeth\u2019s content is quite advertiser-friendly\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Moriah-Elizabeths-content-is-quite-advertiser-friendly.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Moriah-Elizabeths-content-is-quite-advertiser-friendly-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/05\/Moriah-Elizabeths-content-is-quite-advertiser-friendly-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Moriah\u2019s content is simple, unique, light-hearted, and kids friendly. Additionally, her content is in demand, and a wide range of audiences views her videos. Therefore, due to its advertiser-friendly nature, YouTube pushes the videos to a broader range of audiences. As a result, her channel\u2019s monetization has maintained its consistency by following the <a href=\"https:\/\/blog.veefly.com\/youtube-marketing\/how-to-create-evergreen-content-on-youtube\/\" target=\"_blank\" rel=\"noopener\">advertiser-friendly content<\/a> guidelines.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Her_typical_video_format_constantly_adds_an_exciting_element\"><\/span>Her typical video format constantly adds an exciting element<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The content with the same structure and format becomes monotonous after a period of time. Certainly, Moriah knows how to keep her audience engaged.<\/p>\n<p>Rather than repeating the same video format, Moriah constantly tries to add interesting elements to her content from time to time. For instance, she has done mini-series including identical squishies and used a mystery wheel to choose squishes to makeover.<\/p>\n<p>Moriah Elizabeth\u2019s Squishy Makeovers directly involves and engages the audience with every episode. Hence, this high level of engagement ultimately led the series to rack up millions of views!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How This Creator&#8217;s Art Series Racked Up Millions Of Views?  How Does the YouTube Algorithm Work?<\/p>\n","protected":false},"author":2,"featured_media":4365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[21,43,18],"class_list":["post-4364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-marketing","tag-youtube-channel","tag-youtube-monetization","tag-youtube-views"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Squishy Makeovers Went Viral on YouTube<\/title>\n<meta name=\"description\" content=\"In this guide learn how Squishy Makeovers made millions of views on YouTube. 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