{"id":39846,"date":"2026-03-04T17:22:44","date_gmt":"2026-03-04T11:52:44","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=39846"},"modified":"2026-06-15T17:00:05","modified_gmt":"2026-06-15T11:30:05","slug":"youtuber-ishowspeed-gets-his-own-doritos-flavor-with-pepsico","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/creator-stories\/youtuber-ishowspeed-gets-his-own-doritos-flavor-with-pepsico\/","title":{"rendered":"YouTuber IShowSpeed Gets His Own Doritos Flavor with PepsiCo"},"content":{"rendered":"<p><strong><span data-preserver-spaces=\"true\">Key Takeaways\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">YouTube&#8217;s popular streamer, IShowSpeed, has partnered with Doritos for a retail chip release.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Doritos&#8217; new &#8216;Flavor Swap&#8217; line marks another major milestone in influencer brand collaborations.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">YouTube creators like IShowSpeed leverage loyal audiences to transition from ad deals to product co-creation opportunities.<\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/youtuber-ishowspeed-gets-his-own-doritos-flavor-with-pepsico\/#IShowSpeed_Turns_Childhood_Snack_into_Official_Doritos_Flavor\" title=\"IShowSpeed Turns Childhood Snack into Official Doritos Flavor\u00a0\">IShowSpeed Turns Childhood Snack into Official Doritos Flavor\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/youtuber-ishowspeed-gets-his-own-doritos-flavor-with-pepsico\/#Final_Thoughts\" title=\"Final Thoughts\u00a0\">Final Thoughts\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"IShowSpeed_Turns_Childhood_Snack_into_Official_Doritos_Flavor\"><\/span><span data-preserver-spaces=\"true\">IShowSpeed Turns Childhood Snack into Official Doritos Flavor\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In the most exciting move that blends YouTube fame with consumer power, IshowSpeed and Dortis have collaborated on a campaign. IShowSpeed&#8217;s favourite Ruffles Cheddar &amp; Sour Cream flavor is now officially a Doritos product. The partnership marks a major YouTube creator deal in 2026, bringing his signature flavor to the product. The concept behind flavor swap campaign is to take iconic flavor from one chip and apply it to another. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In an exclusive interview with a media outlet, IShowSpeed said, &#8220;The more I thought about it, like, &#8216;You know what? What were my two favorite chips growing up? What are the chips that I always went to the corner with my friends and what did I always use to buy?&#8217; And I remembered, I used always to get cheddar cheese Ruffles and the Doritos.&#8221;\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-39859 size-full\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2026\/03\/ishowspeed-doritos-collab-in-2026-1.jpg\" alt=\"ishowspeed doritos brand collab in 2026 \" width=\"1920\" height=\"1080\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2026\/03\/ishowspeed-doritos-collab-in-2026-1.jpg 1920w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2026\/03\/ishowspeed-doritos-collab-in-2026-1-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2026\/03\/ishowspeed-doritos-collab-in-2026-1-1024x576.jpg 1024w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2026\/03\/ishowspeed-doritos-collab-in-2026-1-768x432.jpg 768w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2026\/03\/ishowspeed-doritos-collab-in-2026-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The partnership reflects how brands evaluate influence. Creatives are moving from sponsorship deals to co-branded product development. Major corporations are leveraging creator loyalty to drive retail sales. Further, for YouTube creators, this sets a new benchmark as they are becoming equity-level collaborators. The chips are set to fully roll out from 1st March 2026 in U.S retain stores, joining the ranks of Madison Beer and the YouTube group Dude Perfect.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><span data-preserver-spaces=\"true\">Final Thoughts\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The IShowSpeed Doritos collaboration isn&#8217;t just some random occurrence, it clearly indicates that the creator economy is approaching a major achievement. Further, YouTube&#8217;s influence extends beyond the platform. Recently, due to the Africa streaming tour, he got a major boost in viewership, as <a href=\"https:\/\/blog.veefly.com\/creator-stories\/africa-tour-fuels-ishowspeeds-50-million-subscriber-milestone\/\">IShowSpeed 50 million subscriber milestone<\/a> was crossed. As digital personalities continue to expand, the deal may be remembered as part of the moment when creators stopped promoting brands and instead became one of them.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Darren Watkins, popularly known as IShowSpeed, has collaborated with Doritos as part of the Flavor Swap challenge <\/p>\n","protected":false},"author":45,"featured_media":39854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1368],"tags":[1525,1497,44],"class_list":["post-39846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creator-stories","tag-ishowspeed","tag-youtube-collaboration","tag-youtube-creators"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IShowSpeed Doritos Collab Signals Major YouTube Brand 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