{"id":3933,"date":"2021-04-22T16:51:53","date_gmt":"2021-04-22T16:51:53","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=3933"},"modified":"2025-09-22T16:14:21","modified_gmt":"2025-09-22T10:44:21","slug":"youtube-select-ad-packages","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/","title":{"rendered":"YouTube Unveils New \u2018Seasonal\u2019 Ad Packages"},"content":{"rendered":"<p>Since its launch in 2005, YouTube is constantly updating its policies and features for brands and creators to make a smooth experience on the platform. Speaking of which, YouTube recently announced its expansion plans for sponsorship opportunities on <a href=\"https:\/\/www.blog.google\/products\/ads\/introducing-youtube-select\/\" target=\"_blank\" rel=\"noopener\">YouTube Select<\/a>. You must also come across the \u201c<a href=\"https:\/\/blog.veefly.com\/latest-youtube-updates\/youtube-celebrates-earth-day\/\" target=\"_blank\" rel=\"noopener\"><strong>Earth Day 2021<\/strong><\/a>\u201d initiative launched by YouTube; read all about it here.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/#From_Google_Preferred_to_YouTube_Select\" title=\"From Google Preferred to YouTube Select\">From Google Preferred to YouTube Select<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/#YouTube_Greenlight\" title=\"YouTube Greenlight\">YouTube Greenlight<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"From_Google_Preferred_to_YouTube_Select\"><\/span>From Google Preferred to YouTube Select<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3935\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/youtube-select.jpg\" alt=\"youtube-select\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/youtube-select.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/youtube-select-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/youtube-select-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Before getting started, let\u2019s refresh our minds about YouTube Select. Earlier, YouTube had a <strong>Google Preferred<\/strong> program where advertisers could place their ads on high-performing videos for a price. To make things easier and transparent, the program packages together 5% of the most popular content, which lets the creators earn a great deal of money. This also guarantees high-quality content from those channels.<\/p>\n<p>Starting May 2021, Google Preferred will be replaced by <strong>YouTube Select<\/strong>, under which advertisers can attach their ads to specific days and themes. These seasonal ad packages will widen opportunities and ways for them to tie up with specific themes.<\/p>\n<p>Under the new seasonal sponsorship ad packages, advertisers can:<\/p>\n<ul>\n<li>Explore new gaming content via <strong>Summer Game Fest<\/strong> and <strong>The Game Awards<\/strong>.<\/li>\n<li>Become part of the new sustainability-focused programs.<\/li>\n<li>Participate in seasonal event sponsorships like <strong>Mother\u2019s Day<\/strong> and <strong>Black Music Appreciation Month<\/strong>.<\/li>\n<li>Sponsor <strong>NFL Game Day<\/strong> All Access during the regular season and post-season for multiple episodes.<\/li>\n<\/ul>\n<p>Now let\u2019s talk about YouTube Greenlight.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"YouTube_Greenlight\"><\/span>YouTube Greenlight<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube Greenlight is an Ad program that brings together YouTube creators to launch an original YouTube series as per the advertiser\u2019s mentioned goals. This includes a custom creator pitch, a completely funded creator original series along with paid promotions, and so on. This program particularly gives brands and YouTube creators to connect with each other for campaigns.<\/p>\n<p>YouTube Select gives advertisers access to advanced features and controls on the placement of their ads. They can only run ads on videos that are verified and suitable to their brands. Wondering how your channel can qualify for YouTube Select? Your video content needs to be of high quality, engaging, unique, suitable to brands, popular, and worthy of being featured on an advertiser\u2019s channel or website.<\/p>\n<p>Learn how to create amazing content with this beginner\u2019s guide on <a href=\"https:\/\/blog.veefly.com\/youtube-marketing\/youtube-marketing-beginners-guide\/\" target=\"_blank\" rel=\"noopener\">YouTube marketing<\/a> and how to become a successful YouTuber.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Preferred will be replaced by YouTube Select, under which advertisers can attach their ads to specific days and themes.<\/p>\n","protected":false},"author":2,"featured_media":3934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[38,21,11],"class_list":["post-3933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-youtube-updates","tag-youtube-ads","tag-youtube-channel","tag-youtube-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Select: YouTube Unveils New &#039;Seasonal&#039; Ad Packages<\/title>\n<meta name=\"description\" content=\"YouTube launches new seasonal ad packages, along with YouTube Greenlight program enabling creators to develop branded series.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Unveils New \u2018Seasonal\u2019 Ad Packages\" \/>\n<meta property=\"og:description\" content=\"Google Preferred will be replaced by YouTube Select, under which advertisers can attach their ads to specific days and themes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/\" \/>\n<meta property=\"og:site_name\" content=\"Veefly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-22T16:51:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T10:44:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/veefly-bg-template-800x450-youtube-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"YouTube Select: YouTube Unveils New 'Seasonal' Ad Packages","description":"YouTube launches new seasonal ad packages, along with YouTube Greenlight program enabling creators to develop branded series.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/","og_locale":"en_US","og_type":"article","og_title":"YouTube Unveils New \u2018Seasonal\u2019 Ad Packages","og_description":"Google Preferred will be replaced by YouTube Select, under which advertisers can attach their ads to specific days and themes.","og_url":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/","og_site_name":"Veefly Blog","article_published_time":"2021-04-22T16:51:53+00:00","article_modified_time":"2025-09-22T10:44:21+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/veefly-bg-template-800x450-youtube-ads.jpg","type":"image\/jpeg"}],"author":"Ramona","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ramona","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/#article","isPartOf":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/"},"author":{"name":"Ramona","@id":"https:\/\/veefly.com\/blog\/#\/schema\/person\/1120ee03a88e9c236c3be87b5d734845"},"headline":"YouTube Unveils New \u2018Seasonal\u2019 Ad Packages","datePublished":"2021-04-22T16:51:53+00:00","dateModified":"2025-09-22T10:44:21+00:00","mainEntityOfPage":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/"},"wordCount":382,"publisher":{"@id":"https:\/\/veefly.com\/blog\/#organization"},"image":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/veefly-bg-template-800x450-youtube-ads.jpg","keywords":["YouTube Ads","YouTube Channel","YouTube Marketing"],"articleSection":["Latest YouTube Updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/","url":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/","name":"YouTube Select: YouTube Unveils New 'Seasonal' Ad Packages","isPartOf":{"@id":"https:\/\/veefly.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/#primaryimage"},"image":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/veefly-bg-template-800x450-youtube-ads.jpg","datePublished":"2021-04-22T16:51:53+00:00","dateModified":"2025-09-22T10:44:21+00:00","description":"YouTube launches new seasonal ad packages, along with YouTube Greenlight program enabling creators to develop branded series.","breadcrumb":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/#primaryimage","url":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/veefly-bg-template-800x450-youtube-ads.jpg","contentUrl":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/veefly-bg-template-800x450-youtube-ads.jpg","width":800,"height":450,"caption":"YouTube Unveils New Seasonal Ad Packages"},{"@type":"BreadcrumbList","@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-ad-packages\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/veefly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Latest YouTube Updates","item":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/"},{"@type":"ListItem","position":3,"name":"What is YouTube Greenlight?"}]},{"@type":"WebSite","@id":"https:\/\/veefly.com\/blog\/#website","url":"https:\/\/veefly.com\/blog\/","name":"Veefly Blog","description":"Boost Your YouTube Videos","publisher":{"@id":"https:\/\/veefly.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/veefly.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/veefly.com\/blog\/#organization","name":"Veefly","url":"https:\/\/veefly.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/veefly.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Veefly"},"image":{"@id":"https:\/\/veefly.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/veefly.com\/blog\/#\/schema\/person\/1120ee03a88e9c236c3be87b5d734845","name":"Ramona","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/veefly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a17e2a642d5e8b846d167e2094fb868b5e64da2eef089f5204c22ea45af61896?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a17e2a642d5e8b846d167e2094fb868b5e64da2eef089f5204c22ea45af61896?s=96&d=mm&r=g","caption":"Ramona"},"url":"https:\/\/veefly.com\/blog\/author\/ramona\/"}]}},"_links":{"self":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts\/3933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/comments?post=3933"}],"version-history":[{"count":6,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts\/3933\/revisions"}],"predecessor-version":[{"id":19252,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts\/3933\/revisions\/19252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/media\/3934"}],"wp:attachment":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/media?parent=3933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/categories?post=3933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/tags?post=3933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}