{"id":3891,"date":"2021-04-21T14:33:01","date_gmt":"2021-04-21T14:33:01","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=3891"},"modified":"2026-06-16T14:06:32","modified_gmt":"2026-06-16T08:36:32","slug":"how-to-create-youtube-audio-ads","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/","title":{"rendered":"How to Get Started With YouTube Audio Ads?"},"content":{"rendered":"<p>In November 2020, YouTube launched Audio Ads to encourage its users to listen to music and podcasts. YouTube ads play an essential role for brands and creators in terms of revenue through <a href=\"https:\/\/blog.veefly.com\/youtube-marketing\/youtube-video-marketing-weapon\/\" target=\"_blank\" rel=\"noopener\">video marketing<\/a>. YouTube Audio Ads helps advertisers explore a video platform to reach a larger audience by advancing audio content.<\/p>\n<p>This is a unique opportunity to grab a lot of attention, increase brand awareness and reach through creative ads, and bring more people to listen to concerts and lectures. In this blog, we will explore all the possibilities related to <strong>YouTube Audio Ads<\/strong>, such as how they work, who\u2019s eligible, and how you can start your own YouTube Audio Ad Campaign.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#How_do_YouTube_Audio_Ads_work\" title=\"How do YouTube Audio Ads work?\">How do YouTube Audio Ads work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#YouTube_Audio_Ads_Eligibility\" title=\"YouTube Audio Ads Eligibility\">YouTube Audio Ads Eligibility<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#How_to_start_an_Audio_Ads_Campaign_on_YouTube\" title=\"How to start an Audio Ads Campaign on YouTube\">How to start an Audio Ads Campaign on YouTube<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#To_start_an_audio_ad_campaign\" title=\"To start an audio ad campaign:\">To start an audio ad campaign:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#Audio_Ads_Specifications\" title=\"Audio Ads Specifications:\">Audio Ads Specifications:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#Best_practices_for_YouTube_Audio_Ads\" title=\"Best practices for YouTube Audio Ads\">Best practices for YouTube Audio Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#Keep_your_content_interesting\" title=\"Keep your content interesting\">Keep your content interesting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#Focus_on_the_sound\" title=\"Focus on the sound\">Focus on the sound<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#Set_the_tone_and_tempo\" title=\"Set the tone and tempo\">Set the tone and tempo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/#Keep_your_words_short\" title=\"Keep your words short\">Keep your words short<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_YouTube_Audio_Ads_work\"><\/span>How do YouTube Audio Ads work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although audio ads might have you thinking that it would appear as a blank screen, that\u2019s not the case. YouTube Audio Ads are similar to video ads with a static image or animation with a voice-over guiding the video.<\/p>\n<p>In the Ad Manager, for audio ads, you will have to select the \u201c<strong>Audio<\/strong>\u201d option to target your line items and add audio creatives. With YouTube Audio Ads, your primary benefits are low-cost creatives, simple campaign setups, and additional reach to new inventory.<\/p>\n<p>Audio ads can appear only on music or podcast content, unlike video ads that can be placed on playlists, channels, and any category. Currently, for your audio ads, here are the lineups you can choose from:<\/p>\n<ul>\n<li><strong>Podcasts<\/strong><\/li>\n<li><strong>Audio music<\/strong><\/li>\n<li><strong>Pop<\/strong><\/li>\n<li><strong>Rock<\/strong><\/li>\n<li><strong>Country<\/strong><\/li>\n<li><strong>EDM<\/strong><\/li>\n<li><strong>Hip hop &amp; Rap<\/strong><\/li>\n<\/ul>\n<p>Many more targeting options for music lineups will soon be available on Google.<\/p>\n<p>Here\u2019s an example of a YouTube audio ad with a simple animation display:<\/p>\n<p><iframe title=\"Google Fi: A Different kind of Phone plan (15s)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/_t6UAuvLKFs?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"YouTube_Audio_Ads_Eligibility\"><\/span>YouTube Audio Ads Eligibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since its launch, the following brands cannot run audio ads on their content:<\/p>\n<ul>\n<li><strong>Alcohol<\/strong><\/li>\n<li><strong>Healthcare &amp; medicine<\/strong><\/li>\n<li><strong>Gambling<\/strong><\/li>\n<li><strong>Sensitive verticals<\/strong><\/li>\n<\/ul>\n<p>Brands will also have to run Brand Lift surveys before becoming eligible for audio ads. <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/brand-lift\/\" target=\"_blank\" rel=\"noopener\">Brand Lift<\/a> lets you measure the direct impact of your YouTube ads after understanding consumer behavior throughout their journey. It gives you insights into metrics such as brand awareness, consideration, purchase intent, and brand interest through organic search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_start_an_Audio_Ads_Campaign_on_YouTube\"><\/span>How to start an Audio Ads Campaign on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"To_start_an_audio_ad_campaign\"><\/span>To start an audio ad campaign:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Log in to your <strong>Google Ads<\/strong> Account.<\/li>\n<li>Look for <strong>Video Campaigns<\/strong> and click on the <strong>+<\/strong> button.<\/li>\n<li>Select <strong>New Campaign<\/strong> &gt; <strong>Brand awareness<\/strong> and <strong>reach<\/strong><\/li>\n<li>Click on <strong>Video<\/strong> from campaign type &gt; <strong>Audio<\/strong> from campaign subtype<\/li>\n<li>Click on <strong>Continue<\/strong>, enter your bid and budget details.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Audio_Ads_Specifications\"><\/span>Audio Ads Specifications:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The ad length should be less than <strong>15 seconds<\/strong>.<\/li>\n<li>The file size should not exceed <strong>128 GB<\/strong>.<\/li>\n<li>The resolution of the ad could be anywhere between <strong>426 x 240<\/strong> and <strong>3840 x 2160<\/strong> with an aspect ratio of <strong>16:9<\/strong>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Best_practices_for_YouTube_Audio_Ads\"><\/span>Best practices for YouTube Audio Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3893\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/best-practises-for-youtube-audio-ads.jpg\" alt=\"best-practises-for-youtube-audio-ads\" width=\"800\" height=\"450\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/best-practises-for-youtube-audio-ads.jpg 800w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/best-practises-for-youtube-audio-ads-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/best-practises-for-youtube-audio-ads-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Here are some best practices you can follow for your Audio Ads to perform well on YouTube.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_your_content_interesting\"><\/span>Keep your content interesting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Audio ads can only be placed on music and podcast content; you need to capture your audience\u2019s attention in just 15 seconds with the best content you can come up with.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_the_sound\"><\/span>Focus on the sound<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although the ad has an image or animation, the voice-over plays an important role and should hold your user\u2019s focus.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_the_tone_and_tempo\"><\/span>Set the tone and tempo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Give your ads a user-friendly tone to help your audience relate and engage with them. Many ads turn out to become more like a sales pitch; your audio ads need to stir away from that.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_your_words_short\"><\/span>Keep your words short<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember that you\u2019ve got only 15 seconds, so your message needs to be short, crisp, and to the point. Google recommends using 40 words in your audio, so use this opportunity to come up with the best way to hook your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unique opportunity to grab a lot of attention.<\/p>\n","protected":false},"author":2,"featured_media":3892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[38,21,11,28],"class_list":["post-3891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-marketing","tag-youtube-ads","tag-youtube-channel","tag-youtube-marketing","tag-youtube-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Audio Ads: How To Get Started - Beginner&#039;s Guide<\/title>\n<meta name=\"description\" content=\"Learn how to get started with YouTube Audio Ads and the best practices and takeaways to run a successful ad campaign on YouTube.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Started With YouTube Audio Ads?\" \/>\n<meta property=\"og:description\" content=\"Unique opportunity to grab a lot of attention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veefly.com\/blog\/youtube-marketing\/how-to-create-youtube-audio-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Veefly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T14:33:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T08:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2021\/04\/how-to-get-started-with-youtube-audio-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"YouTube Audio Ads: How To Get Started - 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