{"id":38195,"date":"2025-12-24T15:28:20","date_gmt":"2025-12-24T09:58:20","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=38195"},"modified":"2026-06-15T15:50:26","modified_gmt":"2026-06-15T10:20:26","slug":"how-brands-lit-up-the-holidays-with-youtube-creators","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/creator-stories\/how-brands-lit-up-the-holidays-with-youtube-creators\/","title":{"rendered":"How brands lit up the holidays with YouTube creators?"},"content":{"rendered":"<p>The holiday season is finally here, a time filled with back-to-back parties, family gatherings, celebrations, and social events. Along with all the festive cheer comes one significant activity: shopping. From gifts and d\u00e9cor to outfits and last-minute essentials, most of us turn to online shopping to get everything done quickly and conveniently.<\/p>\n<p>For Gen Z and modern shoppers alike, YouTube creator marketing plays a huge role in purchase decisions. Before buying a product, we look for trusted recommendations, and YouTube has become the go-to platform for in-depth reviews, honest opinions, and relatable content. What shoppers truly want is creator authenticity and genuine trust, and both brands and YouTube understand this perfectly.<\/p>\n<p>To simplify the holiday gifting journey, several brands teamed up with YouTube creators to connect with shoppers in meaningful, authentic ways. Here\u2019s a look at some standout holiday campaigns that truly captured the festive spirit.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/how-brands-lit-up-the-holidays-with-youtube-creators\/#The_Power_of_Creators_on_YouTube_This_Holiday_Season\" title=\"The Power of Creators on YouTube This Holiday Season\">The Power of Creators on YouTube This Holiday Season<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/how-brands-lit-up-the-holidays-with-youtube-creators\/#Chewy_Brings_Holiday_Cheer_with_%E2%80%9CChewy_Claus%E2%80%9D\" title=\"Chewy Brings Holiday Cheer with \u201cChewy Claus\u201d\">Chewy Brings Holiday Cheer with \u201cChewy Claus\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/how-brands-lit-up-the-holidays-with-youtube-creators\/#JCPenney_Makes_Style_Affordable_with_Pierson_Wodzynski\" title=\"JCPenney Makes Style Affordable with Pierson Wodzynski\">JCPenney Makes Style Affordable with Pierson Wodzynski<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/how-brands-lit-up-the-holidays-with-youtube-creators\/#Target_and_Walmart_Turn_Gift_Wrapping_into_a_Trend\" title=\"Target and Walmart Turn Gift Wrapping into a Trend\">Target and Walmart Turn Gift Wrapping into a Trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/how-brands-lit-up-the-holidays-with-youtube-creators\/#Kohls_Helps_Parents_Plan_Ahead_with_WhatsUpMoms\" title=\"Kohl\u2019s Helps Parents Plan Ahead with WhatsUpMoms\">Kohl\u2019s Helps Parents Plan Ahead with WhatsUpMoms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/how-brands-lit-up-the-holidays-with-youtube-creators\/#Mattels_Hot_Wheels_Meets_Michelle_Khare\" title=\"Mattel\u2019s Hot Wheels Meets Michelle Khare\">Mattel\u2019s Hot Wheels Meets Michelle Khare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/how-brands-lit-up-the-holidays-with-youtube-creators\/#Old_Navy_Inspires_Early_Holiday_Planning\" title=\"Old Navy Inspires Early Holiday Planning\">Old Navy Inspires Early Holiday Planning<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/veefly.com\/blog\/creator-stories\/how-brands-lit-up-the-holidays-with-youtube-creators\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Power_of_Creators_on_YouTube_This_Holiday_Season\"><\/span>The Power of Creators on YouTube This Holiday Season<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube creator marketing has increased purchase intent by 8.8%. Let us take a look at some interesting brand collabs with creators from various backgrounds and genres.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-38209\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/12\/youtube-creator-marketing.jpg\" alt=\"youtube creator marketing\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/12\/youtube-creator-marketing.jpg 1920w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/12\/youtube-creator-marketing-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/12\/youtube-creator-marketing-1024x576.jpg 1024w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/12\/youtube-creator-marketing-768x432.jpg 768w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/12\/youtube-creator-marketing-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chewy_Brings_Holiday_Cheer_with_%E2%80%9CChewy_Claus%E2%80%9D\"><\/span>Chewy Brings Holiday Cheer with \u201cChewy Claus\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pet destination Chewy launched its heartwarming \u201cChewy Claus\u201d campaign, bringing together popular pet creators to make the holidays memorable for furry friends. Creators encouraged audiences to send letters sharing their pets\u2019 holiday wishes. For every letter received, Chewy donated five meals to shelter animals in need, blending purpose with festive joy.<\/p>\n<p>Alongside this initiative, Chewy partnered with well-known dog creators like Gone to the Snow Dogs and Doug the Pug to spotlight its fresh dog food line, Get Real, positioning it as the ultimate holiday gift for pets. The campaign balanced emotional storytelling with product discovery, making it both impactful and memorable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"JCPenney_Makes_Style_Affordable_with_Pierson_Wodzynski\"><\/span>JCPenney Makes Style Affordable with Pierson Wodzynski<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>JCPenney teamed up with creator Pierson Wodzynski to prove that looking stylish doesn\u2019t require splurging on luxury brands. Through a dedicated YouTube series, Pierson showcased elegant gifting ideas, home d\u00e9cor picks, and complete outfit looks all shopped directly from JCPenney.<\/p>\n<p>What made this campaign stand out was <a href=\"https:\/\/blog.veefly.com\/youtube\/the-rise-of-youtube-shoppable-videos-meaning-key-advantages\/\" target=\"_blank\" rel=\"noopener\">YouTube\u2019s shoppable feature<\/a>, allowing viewers to purchase items directly from the video. The result? Seamless shopping paired with relatable creator storytelling.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Target_and_Walmart_Turn_Gift_Wrapping_into_a_Trend\"><\/span>Target and Walmart Turn Gift Wrapping into a Trend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Who knew gift wrapping would become a holiday obsession? Target and Walmart partnered with various creators to share gifting and wrapping ideas, tapping into a surprisingly high-search trend. From aesthetic wrapping styles to budget-friendly supplies, creators helped shoppers elevate their gift presentation while subtly driving product discovery.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kohls_Helps_Parents_Plan_Ahead_with_WhatsUpMoms\"><\/span>Kohl\u2019s Helps Parents Plan Ahead with WhatsUpMoms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understanding that holiday stress often comes from last-minute shopping, Kohl\u2019s partnered with Elle Walker from WhatsUpMoms. Her videos focused on the benefits of getting gifting done early, showing how planning ahead with Kohl\u2019s can create a calmer, more joyful holiday season, especially for parents.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mattels_Hot_Wheels_Meets_Michelle_Khare\"><\/span>Mattel\u2019s Hot Wheels Meets Michelle Khare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mattel brought its iconic Hot Wheels brand to life by collaborating with Emmy-nominated creator Michelle Khare. Building on her childhood love of toys, the campaign imagined Michelle facing off against her younger self in action-packed challenges inspired by the brand\u2019s top holiday products. Paired with creator takeovers, the campaign blended nostalgia, creativity, and entertainment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Old_Navy_Inspires_Early_Holiday_Planning\"><\/span>Old Navy Inspires Early Holiday Planning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Old Navy partnered with creator Abbie Herbert to encourage shoppers to plan their holiday looks early. The campaign featured present-day Abbie interacting with her future \u201cHoliday Abbie,\u201d who thanked her for planning ahead, a fun, relatable concept that resonated strongly with viewers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These holiday <a href=\"https:\/\/blog.veefly.com\/youtube-marketing\/how-to-run-winning-youtube-influencer-marketing-campaigns-a-complete-guide\/\" target=\"_blank\" rel=\"noopener\">YouTube creator marketing campaigns<\/a> highlight one clear truth: YouTube creators are powerful storytellers who drive trust, influence decisions, and simplify shopping journeys. By partnering authentically with creators, brands didn\u2019t just sell products; they built emotional connections, delivered value, and made holiday shopping more enjoyable. As influencer marketing continues to evolve, creator-led campaigns like these set the standard for meaningful brand engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube creator recommendations and brand collabs drive higher user purchases.<\/p>\n","protected":false},"author":13,"featured_media":38252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1368],"tags":[1365,1389,655],"class_list":["post-38195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creator-stories","tag-creator-insights","tag-creator-stories","tag-youtube-creator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How YouTube Creator Marketing Drove Holiday Sales<\/title>\n<meta name=\"description\" content=\"Discover how top brands used YouTube creator 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Badia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/veefly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7d72fd0fb2f2ad6fe8c131557b5a7a555b1c627f9d0e0c55d920cb7415b5a817?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d72fd0fb2f2ad6fe8c131557b5a7a555b1c627f9d0e0c55d920cb7415b5a817?s=96&d=mm&r=g","caption":"Sonam Badia"},"description":"Hello there! I'm a dynamic MBA finance graduate with a unique twist\u2014I possess a genuine passion for the art of creative writing. With a modest but meaningful experience of over 2 years, I've collaborated closely with diverse brands and projects. I specialize in writing content that tells a story and fits each brand's tone. I write entertaining, SEO-optimized short and long-form content. Looking for captivating copies!?! Let's connect for content that speaks volumes!","sameAs":["https:\/\/www.linkedin.com\/in\/sonam-badia-6b6959219\/"],"url":"https:\/\/veefly.com\/blog\/author\/sonam\/"}]}},"_links":{"self":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts\/38195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/comments?post=38195"}],"version-history":[{"count":8,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts\/38195\/revisions"}],"predecessor-version":[{"id":38210,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts\/38195\/revisions\/38210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/media\/38252"}],"wp:attachment":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/media?parent=38195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/categories?post=38195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/tags?post=38195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}