{"id":36294,"date":"2025-10-27T11:40:20","date_gmt":"2025-10-27T06:10:20","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=36294"},"modified":"2025-11-20T16:52:38","modified_gmt":"2025-11-20T11:22:38","slug":"growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/","title":{"rendered":"Growth Strategy: Single YouTube Niche vs Multiple Niches"},"content":{"rendered":"<p>If you spend a couple of minutes on YouTube, scrolling through the feed. You&#8217;ll notice a pattern every third video. Some creators dominate an entire category, while others have built their brand around multiple topics. One focuses on targeting the audience, the other wants to crack the algorithm. The truth is, YouTube niche strategies work, but they each come with a trade-off. Here&#8217;s how you can decide what works best for you:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#What_Are_the_Popular_Niches_on_YouTube\" title=\"What Are the Popular Niches on YouTube?\">What Are the Popular Niches on YouTube?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#1Technology_and_Gadgets\" title=\"1)Technology and Gadgets\u00a0\">1)Technology and Gadgets\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#2Gaming\" title=\"2)Gaming\">2)Gaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#3Education\" title=\"3)Education\u00a0\">3)Education\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#4Lifestyle\" title=\"4)Lifestyle\u00a0\">4)Lifestyle\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#5Fitness\" title=\"5)Fitness\u00a0\">5)Fitness\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#How_Do_You_Decide_on_the_Right_Strategy_for_YouTube\" title=\"How Do You Decide on the Right Strategy for YouTube?\">How Do You Decide on the Right Strategy for YouTube?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#What_Is_the_Difference_Between_Single_and_Multiple_YouTube_Niches\" title=\"What Is the Difference Between Single and Multiple YouTube Niches?\">What Is the Difference Between Single and Multiple YouTube Niches?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#Single_Niche_YouTube_Channels\" title=\"Single Niche YouTube Channels\u00a0\">Single Niche YouTube Channels\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#Multiple_Niche_YouTube_Channels\" title=\"Multiple Niche YouTube Channels\u00a0\">Multiple Niche YouTube Channels\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#Q1_Can_you_change_the_YouTube_niche\" title=\"Q1) Can you change the YouTube niche?\">Q1) Can you change the YouTube niche?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#Q2_What_YouTube_niche_has_the_highest_CPM\" title=\"Q2) What YouTube niche has the highest CPM?\">Q2) What YouTube niche has the highest CPM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#Q3_Which_YouTube_niche_pays_the_most\" title=\"Q3) Which YouTube niche pays the most?\">Q3) Which YouTube niche pays the most?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#Q4_How_to_find_a_YouTube_niche\" title=\"Q4) How to find a YouTube niche?\">Q4) How to find a YouTube niche?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/#Q5_Which_YouTube_niche_has_low_competition\" title=\"Q5) Which YouTube niche has low competition?\">Q5) Which YouTube niche has low competition?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Popular_Niches_on_YouTube\"><\/span><span data-preserver-spaces=\"true\">What Are the Popular Niches on YouTube?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Before setting your strategy on a specialized content category, you need to know which YouTube niches perform well on YouTube. Some of them include:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1Technology_and_Gadgets\"><\/span><span data-preserver-spaces=\"true\">1)Technology and Gadgets\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Tech remains one of the most sought-after niches on YouTube. Most viewers on YouTube are curious about the next big thing in technology. From unboxing videos to in-depth gadget reviews, the scope is endless. It&#8217;s a lucrative niche that attracts a highly engaged and tech-savvy audience. Since people require guidance towards technology, you can actually make a sustainable career out of it. Plus, the possibility of getting sponsored videos or brand collaborations is high.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2Gaming\"><\/span><span data-preserver-spaces=\"true\">2)Gaming<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">One of the most active communities on YouTube is the gaming community. Since 2010, it has grown tenfold, with the audience actively searching for it. Whether it&#8217;s live streams, game reviews, or play-along, gaming channels generate millions on YouTube. YouTube gaming creators easily earn money through super chats, merchandise, and sponsored videos.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3Education\"><\/span><span data-preserver-spaces=\"true\">3)Education\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Educational content has a universal appeal. As long as YouTube has existed, there has always been something to teach and learn. It&#8217;s as simple as DIY lessons to going to advanced topics like coding, you can make educational content that will most likely have a set audience. Search-driven traffic ensures consistent viewership. Besides, online courses can help you generate a steady income as well in this YouTube niche.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4Lifestyle\"><\/span><span data-preserver-spaces=\"true\">4)Lifestyle\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Lifestyle vlogs and videos cover daily routine, fashion, and personal Storytime. As a creator, you can make quality content by sharing your life with the viewers. These niches are popular because viewers connect with a YouTuber&#8217;s personality as much as they do with the content. Besides, the recall value is high, helping you build a stable audience.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5Fitness\"><\/span><span data-preserver-spaces=\"true\">5)Fitness\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">There is a vast audience out there looking for health nd fitness tips. The niche has an evergreen base that people return to regularly. Health-conscious viewers are highly invested and often willing to invest in your endorsed products. Brands are constantly looking for ways to promote their products. It makes your channel bring up high monetization potential.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Decide_on_the_Right_Strategy_for_YouTube\"><\/span><span data-preserver-spaces=\"true\">How Do You Decide on the Right Strategy for YouTube?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Every creator&#8217;s journey is unique; choosing the right YouTube niche strategy ultimately falls on your long-term goal.\u00a0 A successful YouTube channel is built on genuine passion. When you are educated in a topic, you can automatically create quality content. If you are an expert in one subject, a single niche strategy will help you build authority faster, whereas multiple niches can showcase versatility\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Niche demand is essential. Before you commit fully, you need to see what the audience is looking for; simply locking on a number isn&#8217;t enough. If your passion and knowledge align with what the audience is looking for, your niche strategy is already successful. You can choose to stay niche or experiment based on your purpose.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_the_Difference_Between_Single_and_Multiple_YouTube_Niches\"><\/span><span data-preserver-spaces=\"true\">What Is the Difference Between Single and Multiple YouTube Niches?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There is no permanent formula for YouTube success; you need to decide whether to master one category or build your brand around multiple YouTube niches. Both options come with distinctive advantages. Here&#8217;s what to know:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Single_Niche_YouTube_Channels\"><\/span><span data-preserver-spaces=\"true\">Single Niche YouTube Channels\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Stronger Branding: Your channel will be known for the niche, hence viewers will be highly familiarized with your channel. The main advantage of one niche is building a loyal audience.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Algorithm-friendly: Once YouTube is aware of your content type, it can push your videos to the right audience accordingly.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Audience Engagement: A focused viewership is more likely to subscribe and engage with your content.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-36387 size-full\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-niche-2025.jpg\" alt=\"youtube niche 2025\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-niche-2025.jpg 1920w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-niche-2025-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-niche-2025-1024x576.jpg 1024w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-niche-2025-768x432.jpg 768w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-niche-2025-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multiple_Niche_YouTube_Channels\"><\/span><span data-preserver-spaces=\"true\">Multiple Niche YouTube Channels\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Creative Freedom: A disadvantage of one niche is limited content variety. You can experiment with <a href=\"https:\/\/blog.veefly.com\/youtube\/viral-youtube-content-ideas-to-blow-your-channel\/\">effective content ideas<\/a> without feeling restricted.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Broader Reach: Multiple niches can attract a more general base that will help your videos rank better.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Flexibility: Instead of limiting yourself to a single content type, you can expand or micro-focus, giving you enough room to adapt your content.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span data-preserver-spaces=\"true\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Your YouTube niche acts as a foundation for your channel. It helps you create content tailored to a specific target audience. If you&#8217;re deciding between single and multiple niches, start by defining your channel&#8217;s purpose. Niche vs broad YouTube creators differ in growth approach. What matters most is understanding your viewers&#8217; expectations and delivering them consistently. Let your YouTube niche become the anchor that turns your YouTube journey into a success story.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Q1_Can_you_change_the_YouTube_niche\"><\/span>Q1) Can you change the YouTube niche?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, you can change your YouTube niche anytime. However, a sudden change in niche can affect engagement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Q2_What_YouTube_niche_has_the_highest_CPM\"><\/span>Q2) What YouTube niche has the highest CPM?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The highest YouTube CPM niche on YouTube is finance and tech. Advertisers are willing to place ads in the videos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Q3_Which_YouTube_niche_pays_the_most\"><\/span>Q3) Which YouTube niche pays the most?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Channels that focus on <a href=\"https:\/\/blog.veefly.com\/guide\/how-to-make-a-youtube-unboxing-video-that-gets-views\/\">engaging unboxing videos<\/a> money management, online tutorials, and business education typically earn the highest revenue from YouTube.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Q4_How_to_find_a_YouTube_niche\"><\/span>Q4) How to find a YouTube niche?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To find your YouTube niche, focus on defining your passion in relation to current market trends.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Q5_Which_YouTube_niche_has_low_competition\"><\/span>Q5) Which YouTube niche has low competition?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Low competition niche in 2025 includes AI tools, sustainable living, and productivity hacks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choose on YouTube niche based on engagement and long term goals of your content creation. <\/p>\n","protected":false},"author":45,"featured_media":36394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1428,1429,1426,1427],"class_list":["post-36294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-marketing","tag-high-rpm-youtube-niche","tag-which-youtube-niche-pays-the-most","tag-youtube-niche-and-rpm","tag-youtube-niche-and-their-cpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Niche or Multiple Niches: What Works Best in 2025?<\/title>\n<meta name=\"description\" content=\"Discover whether to focus on a single YouTube niche or diversify into multiple niches. Strategize content creation tailored to your niche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth Strategy: Single YouTube Niche vs Multiple Niches\" \/>\n<meta property=\"og:description\" content=\"Explore the YouTube marketing tips, latest trends, proven tactics, and useful tools to grow your YouTube channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veefly.com\/blog\/youtube-marketing\/growth-strategy-choosing-between-one-youtube-niche-or-multiple-niches\/\" \/>\n<meta property=\"og:site_name\" content=\"Veefly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-27T06:10:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T11:22:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-niche.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gayatri Tilgulkar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gayatri Tilgulkar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"YouTube Niche or Multiple Niches: What Works Best in 2025?","description":"Discover whether to focus on a single YouTube niche or diversify into multiple niches. 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