{"id":35884,"date":"2025-10-03T17:39:12","date_gmt":"2025-10-03T12:09:12","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=35884"},"modified":"2026-06-15T15:05:52","modified_gmt":"2026-06-15T09:35:52","slug":"youtube-select-sports-launches-new-monetization-categories","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/","title":{"rendered":"YouTube Select Sports Launches New Monetization Categories"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">YouTube has announced the addition of two new sports advertising options for creators under its premium ad program. YouTube Select Sports is planning to focus on YouTube TV&#8217;s lineup of women&#8217;s live sports and college sports. As more fans tune in to watch live and on-demand sports, creators can monetize their coverage, helping them earn a higher income. The update presents significant opportunities for creators to grow their revenue in 2025.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/#Key_Updates_on_YouTube_Select_Sports_Lineup\" title=\"Key Updates on YouTube Select Sports Lineup\u00a0\">Key Updates on YouTube Select Sports Lineup\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Updates_on_YouTube_Select_Sports_Lineup\"><\/span><span data-preserver-spaces=\"true\">Key Updates on YouTube Select Sports Lineup\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">On 1st October, Google announced a key update in development for YouTube. Two new lineups,\u00a0 Women&#8217;s live sports and college sports, are going to be added to YouTube Select soon. Designed to tap into massive viewership of U.S college athletics, it allows creators and advertisers to target fans during high-stakes moments of the college sports season.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The lineup features men&#8217;s college football and basketball, along with live broadcasts on YouTube TV. Furthermore, it plans to target video-on-demand coverage on YouTube as well. The growing monetization potential will help creators add value to their content.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-35900 size-full\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-new-updates-in-2025.jpg\" alt=\"youtube select sports new updates in 2025\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-new-updates-in-2025.jpg 1920w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-new-updates-in-2025-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-new-updates-in-2025-1024x576.jpg 1024w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-new-updates-in-2025-768x432.jpg 768w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-new-updates-in-2025-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Although it&#8217;s still in the testing stage, the platform aims to capitalize on the rapid rise in popularity of women&#8217;s sports. Hence, it plans to cover the entire collegiate and professional sports. It will add more visibility and brand interest.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With billions of annual watch hours, YouTube wants to strengthen its position as a one-stop destination for sports fans. For creators, it will lead to increased advertising demand with niche potential. Further, this expansion will help optimize content for larger screens.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span data-preserver-spaces=\"true\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">For creators, the 2025 update to YouTube Select Sports is a clear sign of where the platform is headed. If you cover sports or are looking to start your YouTube journey in it, now is the time. You can expect to see more sports inventory in the future, expanding the niche category. With increased interest, creators will be able to <a href=\"https:\/\/blog.veefly.com\/youtube\/engagement\/\">boost YouTube engagement<\/a> effectively.\u00a0YouTube Select Sports is for creators who can leverage the increased visibility and monetization potential.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube Select Sports adds college sports and women&#8217;s live sports, opening up ad opportunities for creators. <\/p>\n","protected":false},"author":45,"featured_media":35898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[1409,1411,1357,1410,136],"class_list":["post-35884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-youtube-updates","tag-how-to-select-favorite-sports-teams-on-youtube-tv","tag-how-to-start-a-sports-youtube-channel","tag-latest-youtube-news","tag-what-is-youtube-select","tag-youtube-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New YouTube Select Sports Lineups Announced for 2025<\/title>\n<meta name=\"description\" content=\"YouTube Select Sports launches new ad lineups for college and women&#039;s sports. Here&#039;s what YouTube creators need to know ahead of 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Select Sports Launches New Monetization Categories\" \/>\n<meta property=\"og:description\" content=\"YouTube Select Sports adds college sports and women&#039;s live sports, opening up ad opportunities for creators.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/\" \/>\n<meta property=\"og:site_name\" content=\"Veefly Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-03T12:09:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T09:35:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-2025-updates.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gayatri Tilgulkar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gayatri Tilgulkar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New YouTube Select Sports Lineups Announced for 2025","description":"YouTube Select Sports launches new ad lineups for college and women's sports. Here's what YouTube creators need to know ahead of 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/","og_locale":"en_US","og_type":"article","og_title":"YouTube Select Sports Launches New Monetization Categories","og_description":"YouTube Select Sports adds college sports and women's live sports, opening up ad opportunities for creators.","og_url":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/","og_site_name":"Veefly Blog","article_published_time":"2025-10-03T12:09:12+00:00","article_modified_time":"2026-06-15T09:35:52+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-2025-updates.jpg","type":"image\/jpeg"}],"author":"Gayatri Tilgulkar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gayatri Tilgulkar","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/#article","isPartOf":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/"},"author":{"name":"Gayatri Tilgulkar","@id":"https:\/\/veefly.com\/blog\/#\/schema\/person\/a156243c67e434c917fbc6f84b5d39bd"},"headline":"YouTube Select Sports Launches New Monetization Categories","datePublished":"2025-10-03T12:09:12+00:00","dateModified":"2026-06-15T09:35:52+00:00","mainEntityOfPage":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/"},"wordCount":339,"publisher":{"@id":"https:\/\/veefly.com\/blog\/#organization"},"image":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-2025-updates.jpg","keywords":["how to select favorite sports teams on youtube tv","how to start a sports youtube channel","latest youtube news","what is youtube select","YouTube News"],"articleSection":["Latest YouTube Updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/","url":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/","name":"New YouTube Select Sports Lineups Announced for 2025","isPartOf":{"@id":"https:\/\/veefly.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/#primaryimage"},"image":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-2025-updates.jpg","datePublished":"2025-10-03T12:09:12+00:00","dateModified":"2026-06-15T09:35:52+00:00","description":"YouTube Select Sports launches new ad lineups for college and women's sports. Here's what YouTube creators need to know ahead of 2025.","breadcrumb":{"@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/#primaryimage","url":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-2025-updates.jpg","contentUrl":"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/10\/youtube-select-sports-2025-updates.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/youtube-select-sports-launches-new-monetization-categories\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/veefly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Latest YouTube Updates","item":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/"},{"@type":"ListItem","position":3,"name":"YouTube Select Sports Launches New Monetization Categories"}]},{"@type":"WebSite","@id":"https:\/\/veefly.com\/blog\/#website","url":"https:\/\/veefly.com\/blog\/","name":"Veefly Blog","description":"Boost Your YouTube Videos","publisher":{"@id":"https:\/\/veefly.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/veefly.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/veefly.com\/blog\/#organization","name":"Veefly","url":"https:\/\/veefly.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/veefly.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Veefly"},"image":{"@id":"https:\/\/veefly.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/veefly.com\/blog\/#\/schema\/person\/a156243c67e434c917fbc6f84b5d39bd","name":"Gayatri Tilgulkar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/veefly.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9bc79755c544960dccec5bc6c656d3f0620605ff506d78a266fab82144463151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9bc79755c544960dccec5bc6c656d3f0620605ff506d78a266fab82144463151?s=96&d=mm&r=g","caption":"Gayatri Tilgulkar"},"description":"I am a content writer who values clarity over jargon and meaning over metrics. I write for humans first, algorithms second. I create work that\u2019s both useful and easy to trust, whether it\u2019s web content, long-form articles, or brand messaging.","sameAs":["https:\/\/www.linkedin.com\/in\/gayatri-tilgulkar-25220b16a?utm_source=share_via&utm_content=profile&utm_medium=member_android"],"url":"https:\/\/veefly.com\/blog\/author\/gayatritilgulkar\/"}]}},"_links":{"self":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts\/35884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/comments?post=35884"}],"version-history":[{"count":9,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts\/35884\/revisions"}],"predecessor-version":[{"id":35933,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/posts\/35884\/revisions\/35933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/media\/35898"}],"wp:attachment":[{"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/media?parent=35884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/categories?post=35884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veefly.com\/blog\/wp-json\/wp\/v2\/tags?post=35884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}