{"id":29532,"date":"2025-01-20T12:45:35","date_gmt":"2025-01-20T07:15:35","guid":{"rendered":"https:\/\/blog.veefly.com\/?p=29532"},"modified":"2026-08-04T18:12:58","modified_gmt":"2026-08-04T12:42:58","slug":"crayolas-youtube-content-strategy","status":"publish","type":"post","link":"https:\/\/veefly.com\/blog\/latest-youtube-updates\/crayolas-youtube-content-strategy\/","title":{"rendered":"Crayola&#8217;s Three YouTube Content Strategies You Cannot Miss!"},"content":{"rendered":"<p>Crayola, I am sure you have heard about the brand, but what you didn&#8217;t hear about was its YouTube content strategy that helped them maximize the subscriber base by 400k in a year. Yes! In a year! They have recently surpassed their million subscriber milestone with their incredible YouTube content strategies. Today, we will know what they did to get a massive spike in their followers and increased visibility.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/crayolas-youtube-content-strategy\/#YouTube_Content_Strategy_Guide_Crafted_By_Crayola_Is_Worth_Learning\" title=\"YouTube Content Strategy Guide Crafted By Crayola Is Worth Learning\">YouTube Content Strategy Guide Crafted By Crayola Is Worth Learning<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/crayolas-youtube-content-strategy\/#1_Build_Collaboration_Between_Teams\" title=\"1. Build Collaboration Between Teams\">1. Build Collaboration Between Teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/crayolas-youtube-content-strategy\/#2_Experiment_With_Different_Formats_Features\" title=\"2. Experiment With Different Formats &amp; Features\">2. Experiment With Different Formats &amp; Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/crayolas-youtube-content-strategy\/#3_Optimize_For_YouTubes_Audience_Nuance\" title=\"3. Optimize For YouTube&#8217;s Audience &amp; Nuance\">3. Optimize For YouTube&#8217;s Audience &amp; Nuance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/veefly.com\/blog\/latest-youtube-updates\/crayolas-youtube-content-strategy\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"YouTube_Content_Strategy_Guide_Crafted_By_Crayola_Is_Worth_Learning\"><\/span>YouTube Content Strategy Guide Crafted By Crayola Is Worth Learning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-29537 size-large\" src=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/01\/best-time-to-post-on-youtube-1-1024x576.jpg\" alt=\"YOUTUBE CONTENT STRATEGY\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/01\/best-time-to-post-on-youtube-1-1024x576.jpg 1024w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/01\/best-time-to-post-on-youtube-1-300x169.jpg 300w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/01\/best-time-to-post-on-youtube-1-768x432.jpg 768w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/01\/best-time-to-post-on-youtube-1-1536x864.jpg 1536w, https:\/\/blog.veefly.com\/wp-content\/uploads\/2025\/01\/best-time-to-post-on-youtube-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>For people who do not know, Crayola is the American color brand established 120 years back when YouTube didn&#8217;t exist. Matthew Liotti, brand content manager at Crayola, addresses them as young and relevant to today&#8217;s crowd after being 120, a 120-year-old brand.<\/p>\n<p>Before you know the YouTube content strategy, we need to understand the YouTube metrics to measure success. Matthew Liotti explains that the primary metrics they look into are viewership trends and subscribers to determine what&#8217;s working best for their YouTube channel. Audience breakdown is the other metric they use to learn if the right people watch their content.<\/p>\n<p>Now, to build a consistent growing channel,\u00a0 let&#8217;s scoop out Crayola&#8217;s content strategies:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Build_Collaboration_Between_Teams\"><\/span>1. Build Collaboration Between Teams<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At Crayola, several departments, such as social media and content, are involved in the YouTube planning process. They say they try to plan everything beforehand as early as possible,\u00a0 especially for big launches. Their recent best work, &#8220;Campaign for Creativity,&#8221; used YouTube as a key platform to launch the campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Experiment_With_Different_Formats_Features\"><\/span>2. Experiment With Different Formats &amp; Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When interacting with brands, viewers watch more long-form videos than short ones. They do use YouTube shorts, but they are always the brand&#8217;s second choice, just like Crayola&#8217;s. But things are changing now.<\/p>\n<p>Crayola is currently one of those brands that have shifted towards YouTube Shorts, garnering their channel with media attention. This is their second <a href=\"https:\/\/blog.veefly.com\/youtube-marketing\/how-to-create-an-effective-youtube-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">YouTube content strategy.<\/a> But that doesn&#8217;t mean YouTube shorts are their only focus. Liotti says, &#8220;Winning on YouTube is all about mixing it up! We keep a balanced mix of everything\u2014community posts, long-form videos, Shorts, 16:9, and vertical formats. The trick is to try out all the features YouTube offers to get your content noticed.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Optimize_For_YouTubes_Audience_Nuance\"><\/span>3. Optimize For YouTube&#8217;s Audience &amp; Nuance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>YouTube isn&#8217;t just a video-sharing platform. It is also one of the biggest search engines. Appearing on the YouTube SERP takes a lot of effort and time from a creator. A few things you can do to increase the presence of your videos on YT SERP are optimizing and promoting your content. Crayola knew it, and they pulled it off gracefully. Driving your audience from one platform to another can bring a lifeless result. But choosing a YouTube SEO content strategy can do wonders!<\/p>\n<p>Two key strategies of Crayola were competitive research and social trends. They attract viewers with the most trendy queries in their niche like &#8220;Why does everyone talk about slime?&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here, you know Crayola&#8217;s primary YouTube content strategy that can extend your YouTube channel like never before. So whether you are starting off or looking to scale your channel in which ways, consider all these strategies and see if they work for your YouTube growth. One of the biggest challenges on YouTube is getting algorithms on your side. According to Matthew Liotti, the more you commit to YouTube SEO Strategies, the more algorithms are in your favor. So, let&#8217;s give it a shot together and make it happen!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crayola&#8217;s Secret to 400000 YouTube Subscribers in a Year!<\/p>\n","protected":false},"author":29,"featured_media":29538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[1242,136],"class_list":["post-29532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-youtube-updates","tag-youtube-content-strategy","tag-youtube-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Content Strategy: Crayola Case Study<\/title>\n<meta name=\"description\" content=\"Explore Crayola&#039;s YouTube content strategy and see the practical lessons other creators and brands can apply to grow their own channel.\" 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